In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC ad spend to climb 4.2% in 2018; AU agency ad bookings hit £4.1bn; Merkle merges with [...]

As concerns over brand safety and securing returns on digital investment continue to persist, it will be important for the ad tech industry to focus on three key technology areas to better help Asia-Pacific marketers in 2018. In this industry [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China online video ads hit £1.36bn; APAC consumers will recommend brands that are charitable; Singapore TV network [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: E-commerce fuels China online ads; Amazon to drive AU retail ad spend; Ogilvy acquires ARBA in Hong [...]

From security, to compliance, to intelligence, data appears to be the main focus for Asia's ad tech community in the new year, with market players also urging for more education. The need for marketers in this region to arm themselves [...]

In a war, for every yard of ground gained by one side, a yard is lost by the other. Yesterday, it was Apple, fighting for user experience and against those shoes you didn’t buy that follow you around the internet, [...]

Targeting in the age of programmatic is not about demographics anymore. It is about the consumer's passions, interests, and habits. In this opinion piece, John Snyder (pictured below), CEO, Grapeshot, looks at personalisation and how the GDPR will make a [...]

Over the past five years the mainstream marketer’s role has been dominated by the shift to digital. Mastery of marketing and advertising technology, as well as understanding the value of all types of data, have been become key capabilities that [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU publishers to set up audience data co-op; News Corp inks data-sharing partnership; AdParlor APAC offers online-offline [...]

Born out of the merger between AOL and Yahoo, Oath is now looking to reach two billion users by 2020 and betting on Asia-Pacific as a key growth engine. It also is touting its commitment to transparency as a market [...]