AppNexus has just drawn the curtain on the public-facing round of its European Summit, having made a host of announcements, including: assurances on marketplace quality; a renewed focus on video inventory; plus a promise to “wave goodbye to black-box algorithms”. The [...]

Concerns over the placement of ads, whether or not they are actually seen by humans, plus a lack of quality ad formats, has stalled brands’ willingness to divest their brand advertising budgets away from TV and into online video, using [...]

Ahead of AppNexus' series of events to be held in London later this week, Brian O'Kelley, AppNexus, CEO, speaks with ExchangeWire to discuss its first developer event, live data log streaming to help enable real-time business decision-making, and the prevailing [...]

In this week’s ExchangeWire Weekly European Roundup: ExchangeWire Research debut; ADTRADER Berlin; Cxense acquires Maxifier; Xaxis launches Light Reaction; Rubicon Project beds down in native. ExchangeWire Research debut The majority of marketers believe believe programmatic advertising adds value to their campaigns, [...]

ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: more than half of UK households now own a tablet, up [...]

China's Great Firewall presents special challenges that impact the way RTB operates in the country, so market players will need to set up a separate infrastructure to resolve these issues, advises Tim Koschella, CEO and co-founder of AppLift. In this Q&A [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Nielsen brings Digital Ad Ratings to China; AppLift buys Singapore mobile DSP; AdNear looks towards Europe expansion; [...]

The sale of Berlin-based Fyber to RNTS Media last year for $190m was touted as one of the biggest exits for a European ad tech company, demonstrating that Silicon Valley is not the sole domain for tech innovation. ExchangeWire caught [...]

Despite being the largest advertising market in Europe by total ad spend, Germany’s media business is still widely regarded as cautious when it comes to embracing the programmatic media-buying revolution. However, the ADTRADER Berlin Conference hosted today (2 June) will see [...]

Mike Harty, PowerLinks, COO, and ExchangeWire columnist, breaks down one of the 'geekier' insertions in the programmatic industry's 'glossary of terms', and explains in layman's terms why OpenRTB 2.3 is so important for native advertising. The topic of 'OpenRTB protocol, [...]