User acquisition is evolving. Where it used to be all about the number of installs, developers are becoming smarter and more discerning about campaign metrics and tying acquisition activity back to the bottom line. Now it's about finding the highest [...]

At the Cannes Lions festival last week, Clear Channel International brought together experts from across the advertising ecosystem to discuss the future of out-of-home advertising and its evolution from broadcast to narrowcast. ExchangeWire’s Ciaran O’Kane moderated the discussion between Donna Vieira, [...]

A lot has been written about the complexity (and accuracy) of cross-device audience measurement in digital marketing – and a lot of claims are made by players in the space. However, it is often discussed in the technical context of [...]

Measurement is the important piece of the puzzle Asia-Pacific marketers need to get right in order to fix what may be wrong with their programmatic campaigns. "I would always start with measurement", Attila Jakab, Infectious Media's managing director, said in [...]

Most marketers know that pixel-based tracking faces increasing challenges as a measurement methodology. As some browsers implement third-party cookie management policies that impede or limit pixel-based tracking, and as more consumers periodically delete their cookies, there’s a growing and understandable [...]

Personalisation and customer experience have always been paramount in the luxury sector. However, with the shift to e-commerce affecting this space as much as any other, luxury brands are having to find a way to match their offline offerings in [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU Marketers Unable to Deliver Cross-Channel Personalised CX; Data Breach Affected 1M Facebook Users in PH & [...]

RetailTechNews rounds up some of the biggest stories in the European retail technology space. In this week’s edition: TabMo & adsquare Launch ‘Branding to Store’ Ad Format; Yandex.Checkout to Provide Online Stores with Instalment Payments; and Shop Direct & Pindrop [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Advertising Association Demands Post-Brexit EU-UK Co-operation on Data Protection Rules; Rising Viewability Rates in UK; CDP Institute Launched in Europe; Finnish Media Group Otavamedia [...]

China can offer brands, especially in retail, tremendous returns, but enjoying the market's richness in scale and potential will require advertisers to know local nuances and consumer preferences. These, for instance, will include the need to integrate QR codes into [...]