Partnerschaft zwischen Outbrain und Spiegel; Adjust expandiert in USA
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Outbrain schließt weitere strategische Partnerschaft in Deutschland; Adjust expandiert in USA; Mobile immer dominanter; und Fünf Fragen an Oliver Hülse, Rocket Fuel. Strategische Partnerschaft [...]
Refined Labs wechselt Besitzer; Neustar investiert in Europa
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Refined Labs gehört Visual IQ; Sven Bagemihl wird Geschäftsführer für Neustar Deutschland; Süddeutsche Zeitung gegen Adblocker; und Vier Fragen an Thomas Bindl, Refined [...]
AT&T Buys Time Warner; Criteo Launch Predictive Search
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AT&T acquire Time Warner; Predictive search by Criteo; Support for DigiTrust; MediaMath integrat with AdX; DAX Listener ID; Vertical video by Teads; [...]
Independent Measurement is Critical for Advertiser Confidence: Q&A with Imran Khan, xAd
Digital attribution implemented and utilised successfully is oft talked about, yet seldom seen. Are we, as an industry, starting to take measurement seriously and utilise the data we have at our fingertips effectively? Imran Khan (pictured below), head of programmatic, [...]
Why the Single Customer View Isn’t Good Enough Anymore
Delivering a seamless, personalised customer experience requires brands to be able to see beyond the boundaries of single channels to understand how customers move through online and offline worlds. The single customer view (SCV) has become something of a Holy [...]
News Corp Funding for AppNexus; AppLovin Sold to Chinese Investors
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus gets funded by News Corp. and supports LinkedIn ads; AppLovin sold to Chinese investors; Google updates ad products; No data exchange between Facebook [...]
More Ad Space on Tumblr; Rubicon Project Teams up for Private Exchange
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: More ad space on Tumblr; Rubicon Project teams up with SuperAwesome; Adyoulike tops USD$20m run rate; Integral Ad Science cooperates with Flashtalking; [...]
Bringing Unified Marketing Attribution to The Modern Marketer
In our latest column from the IAB’s Display Trading Council, Shady Twal, head of programmatic, AOL and Matt White, EMEA managing director, Quantcast collaborate on discussing the benefits of a unified marketing attribution model. Traditional digital attribution solutions offered by many [...]
50% of Mobile Users Would Prefer 'Skippable Ads'; The Five Segments of the Millennials
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Mixed feelings towards mobile advertising; A heterogenous look at Millennials; Cross-selling in [...]
ATS SG: Ad Tech Must Make Things Easier for Brands; Social Marketing Lab Planned for China
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: ATS SG: Ad tech must make things easier for brands; Social marketing lab planned for China; DCMN [...]
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