ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Axel Springer gives up court case against ad blocker; Parsec receives funding; PubMatic launch PMP Guaranteed; Intrinsic buys AOP’s Alliance; Yahoo introduces new ad formats; and Facebook announces new products.
Axel Springer abandons claim against Blockr
Another week, another court case against an ad blocker. Only this time, German publishing house Axel Springer abandons the claim: after a number of cases against Adblock Plus, [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblock Plus faces defeat in another court case against Springer; Facebook Shutters FBX; Three UK announces ad blocking trial run; ADventori opens London office; and StickyADS announces programmatic guaranteed.
Impending defeat for Adblock Plus?
In the last twelve months, Eyeo has been victorious in Germany with regards to four lawsuits by publishers against ad blocking software Adblock Plus. Now things are not looking good for the Cologne-based developers. [...]
While they recognise that advertising technology is increasingly necessary, most publishers in Southeast Asia are still failing to fully embrace programmatic as one of the most important ad tech components today. In this week’s industry byliner, Marcus Tan, Asia-Pacific Japan managing director at SpotX, explains why publishers can no longer afford to look away and must start participating in the region’s development of programmatic.
The digital ad market is getting more sophisticated by the day, with advertising technology now a wide-reaching [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAB UK Ad Spend report; Appointments at The Trade Desk and Plista; StickyADS.tv tackles fraud; and Adform launches header bidding solution.
UK ad spend tops £8.6bn
New record ad spend in the UK: the IAB UK Digital Adspend report has found that advertisers spent £8.61bn on digital advertising in 2015, in the UK alone. That is an increase of 16.4% year-on-year – the [...]
Australia will see significant movements in the mobile ad space this year; with both buyers and sellers looking to better target audiences and manage campaigns through private marketplaces.
With its ad tech market among some of the world’s most matured and sophisticated, Australia would see major developments around mobile as advertisers begin shifting more of their spend towards the platform.
Citing figures from Interactive Advertising Bureau (IAB) Australia, Steve Wing, vice president of international mobile and marketplace at Rubicon Project, said [...]
Automated guaranteed, the next evolution of the private marketplace, has actually been around longer than you think; but it has experienced a popularity surge in recent months. Steve Wing (pictured below), vice president, mobile & marketplace international, Rubicon Project, explains to ExchangeWire where the growth has come from and what potential automated guaranteed has in the future.
The recent confirmation by Google of its plan to roll out programmatic guaranteed to publishers and advertisers, globally, is further proof of the [...]
Transparency within programmatic advertising is generally considered to be very widely talked about, but not very widely achieved. Ahead of the Index Exchange Digital Techfront being hosted at the IAB on 14 March on the topic of transparency, ExchangeWire speaks to James Prudhomme (pictured below), Managing Director EMEA, Index Exchange about how header tag bidding is bringing transparency to the programmatic transaction and that the industry needs to make moves towards creating a fully transparent marketplace.
Defining transparency in programmatic advertising [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sky and DataXu partner; AppNexus launches PriceCheck; Facebook adds mobile web to Audience Network; WPP’s multi-billion ad spend on Google; Alliance between Rubicon Project and AdMore; and ISBA’s Bob Wootton to step down.
Strategic investment into DataXu by Sky
UK-based pay-TV provider Sky has made a USD$10m (£7m) investment in analytics provider DataXu. “This investment will help us develop a deeper understanding of programmatic advertising, [...]
Today (26 January) OpenX unveils Real-Time Guaranteed, the first programmatic marketplace to transact guaranteed deals with programmatic technology. Tim Cadogan (pictured below), CEO, OpenX talks exclusively with ExchangeWire about how this new solution will deliver on the true promise of programmatic technology: real-time, guaranteed.
ExchangeWire: Tell us about OpenX’s real-time guaranteed (RTG) offering.
Tim Cadogan: Real-time guaranteed (RTG) is a new model for buying and selling digital advertising. RTG combines the guaranteed terms of direct-sold deals with the [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis wants a piece of Cheil; Google’s DoubleClick starts Programmatic Guaranteed; Flashtalking acquires Encore; MediaMath Launches Helix; and Series A funding for startup Vyking.
Publicis wants stake in Cheil
With a marketing budget that runs into the billions, Samsung is a big fish. No wonder that French advertising and PR company Publicis is eyeing a bid for a controlling stake in Cheil Worldwide, the agency [...]