Automated Guaranteed

  • Potential Defeat for AdBlock Plus Against Springer; Facebook Shutters FBX

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblock Plus faces defeat in another court case against Springer; Facebook Shutters FBX; Three UK announces ad blocking trial run; ADventori opens London office; and StickyADS announces programmatic guaranteed.

    Impending defeat for Adblock Plus?

    In the last twelve months, Eyeo has been victorious in Germany with regards to four lawsuits by publishers against ad blocking software Adblock Plus. Now things are not looking good for the Cologne-based developers. [...]

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  • SEA Publishers Cannot Afford to Ignore Programmatic

    While they recognise that advertising technology is increasingly necessary, most publishers in Southeast Asia are still failing to fully embrace programmatic as one of the most important ad tech components today. In this week’s industry byliner, Marcus Tan, Asia-Pacific Japan managing director at SpotX, explains why publishers can no longer afford to look away and must start participating in the region’s development of programmatic.

    The digital ad market is getting more sophisticated by the day, with advertising technology now a wide-reaching [...]

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  • UK Ad Spend Tops £8.6bn; Appointments at The Trade Desk & Plista

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAB UK Ad Spend report; Appointments at The Trade Desk and Plista; StickyADS.tv tackles fraud; and Adform launches header bidding solution. 

    UK ad spend tops £8.6bn

    New record ad spend in the UK: the IAB UK Digital Adspend report has found that advertisers spent £8.61bn on digital advertising in 2015, in the UK alone. That is an increase of 16.4% year-on-year – the [...]

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  • Mobile Ads & Private Marketplaces Take Centre Stage in AU

    Australia will see significant movements in the mobile ad space this year; with both buyers and sellers looking to better target audiences and manage campaigns through private marketplaces.

    With its ad tech market among some of the world’s most matured and sophisticated, Australia would see major developments around mobile as advertisers begin shifting more of their spend towards the platform.

    Citing figures from Interactive Advertising Bureau (IAB) Australia, Steve Wing, vice president of international mobile and marketplace at Rubicon Project, said [...]

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  • Automated Guaranteed: The Industry Game Changer

    Automated guaranteed, the next evolution of the private marketplace, has actually been around longer than you think; but it has experienced a popularity surge in recent months. Steve Wing (pictured below), vice president, mobile & marketplace international, Rubicon Project, explains to ExchangeWire where the growth has come from and what potential automated guaranteed has in the future.

    The recent confirmation by Google of its plan to roll out programmatic guaranteed to publishers and advertisers, globally, is further proof of the [...]

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  • Header Tag Bidding: Why Transparency Matters More Than Ever

    Transparency within programmatic advertising is generally considered to be very widely talked about, but not very widely achieved. Ahead of the Index Exchange Digital Techfront being hosted at the IAB on 14 March on the topic of transparency, ExchangeWire speaks to James Prudhomme (pictured below), Managing Director EMEA, Index Exchange about how header tag bidding is bringing transparency to the programmatic transaction and that the industry needs to make moves towards creating a fully transparent marketplace.

    Defining transparency in programmatic advertising [...]

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  • Sky Invests in Programmatic; AppNexus Launches Header Bidding Solution

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sky and DataXu partner; AppNexus launches PriceCheck; Facebook adds mobile web to Audience Network; WPP’s multi-billion ad spend on Google; Alliance between Rubicon Project and AdMore; and ISBA’s Bob Wootton to step down. 

    Strategic investment into DataXu by Sky

    UK-based pay-TV provider Sky has made a USD$10m (£7m) investment in analytics provider DataXu. “This investment will help us develop a deeper understanding of programmatic advertising, [...]

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  • OpenX Launches Real-Time Guaranteed: Exclusive Q&A With Tim Cadogan, CEO, OpenX

    Today (26 January) OpenX unveils Real-Time Guaranteed, the first programmatic marketplace to transact guaranteed deals with programmatic technology. Tim Cadogan (pictured below), CEO, OpenX talks exclusively with ExchangeWire about how this new solution will deliver on the true promise of programmatic technology: real-time, guaranteed.

    ExchangeWire: Tell us about OpenX’s real-time guaranteed (RTG) offering.

    Tim Cadogan: Real-time guaranteed (RTG) is a new model for buying and selling digital advertising. RTG combines the guaranteed terms of direct-sold deals with the [...]

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  • Publicis Eyes Majority Stake in Cheil; DoubleClick Goes Programmatic Guaranteed

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis wants a piece of Cheil; Google’s DoubleClick starts Programmatic Guaranteed; Flashtalking acquires Encore; MediaMath Launches Helix; and Series A funding for startup Vyking.  

    Publicis wants stake in Cheil

    With a marketing budget that runs into the billions, Samsung is a big fish. No wonder that French advertising and PR company Publicis is eyeing a bid for a controlling stake in Cheil Worldwide, the agency [...]

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  • China's iPinYou Bets on Local Knowledge Against Google

    China’s largest DSP believes its local partnerships and strong knowledge of the local market mean it can deliver a higher level of service compared to Google, which it considers its archrival.

    iPinYou, which last month announced it had restructured to “return” to the Chinese market, is aiming to tap the lucrative cross-border marketing industry. Founded in 2008, the company just raised CN¥500m (£52.4m) in a round of financing led by China Mobile Innovation Industry Fund.

    In a candid Q&A with ExchangeWire, [...]

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