When you think of bold creative executions, digital doesn't tend to spring to mind and an even less obvious connection is mobile. Yet, given the weight of importance consumers place on their mobile devices, why shouldn't these be front and [...]

Left to run autonomously, marketing platforms powered by artificial intelligence (AI) can avoid mistakes humans make. Rather than fear it, marketers should leverage this to better focus on producing value-added quality. AI marketing systems could watch and analyse consumers' digital [...]

Identifying the user and connecting the customer journey across devices and platforms is fundamental to maintaining creativity in video advertising, believes Andrew Buckman, MD EMEA, Sublime Skinz. Speaking exclusively with ExchangeWire, Buckman explains how creativity in video can still thrive in a [...]

In order to reach your customer, you need the right creative to engage with them, but this is just the tip of the iceberg. Seamless collaboration across agencies and brand consistency is also a necessity. As Miha Mikek (pictured below), [...]

The IAB recently released a finalised version of the new IAB Standard Ad Unit Portfolio, allowing for ad creative to adjust to a variety of screen sizes and resolutions. As well as flexible ad sizes, the IAB has included specifications [...]

Digital advertising is booming in terms of growth, but is struggling to personalise ads effectively. This is stagnating performance and undermining the industry, says Cablato Founder and CEO, Adrian Pearmund (pictured below). If you take a look at the recent Advertising [...]

Given the criticism that has been leveled at the mobile marketing industry for its lack of creativity over the years, the presence of mobile technology at the premier advertising event celebrating creativity was an auspicious sign that the industry understands [...]

The Cannes Lions Festival of Creativity is over for another year and this year, more than most, attendees came away with a sense of foreboding; a feeling that future festivals would never be the same again. Reasons were manifold: the [...]

Marketers in India struggling to produce content that appeals to consumers should look at data analytics and machine learning for clues. These tools play a crucial role in personalising customer experience, says Gulshan Verma, Times Internet's chief revenue officer. They [...]

Data is used in every aspect of advertising today. So, bringing technology in-house to utilise data for driving creative development and execution makes sense. ExchangeWire speak with Victor Wong (pictured below), CEO, Thunder, on the trend of marketers taking control [...]