In today's ExchangeWire news digest: Chinese streaming ecommerce platform Kuaishou files an IPO; Univision acquires VIX, with plans to merge it with PrendeTV; and Facebook announces a new tool to improve brand safety and suitability for advertisers.   Douyin rival Kuaishou goes [...]

In today's ExchangeWire news digest: App Annie reports that 2020 saw the highest number of mobile app downloads on record; Essence launches a new solution for marketers names Essence Media Health Check; and Amazon shutters their Pantry offering to focus [...]

In today's ExchangeWire news digest: Fakespot reports notable levels of fraud on Shopify; S4 Capital acquires 2 new agencies and merges them with MightyHive and MediaMonks; and Univision plans to launch a new streaming service in the first half of [...]

In today's ExchangeWire news digest: WhatsApp dictates that users must accept its 2021 Terms of Service of they want to continue to use the platform; Walmart+ takes on Amazon Prime by dropping its $35 minimum spend on Walmart.com purchases; and [...]

Captify, the global leader in Search Intelligence, today announced the launch of a publisher interface within Sense, its search intent-powered insight, planning and activation platform built to enable data partners, media owners and publishers to unlock the true value of [...]

In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: the CPRA is voted in, meaning tighter data restrictions on how tech firms use consumers' data; the EU Commission launches [...]

Australians are looking to advertisers to provide some much-needed festive cheer this Christmas time. That’s according to new research carried out by video advertising company Unruly, which looked at Australian consumers’ attitudes, emotions and buying behaviours ahead of this year’s festive [...]

If it's been said once, it's been said a million times: 2020 has been a year like no other. Amidst a global health crisis, a divisive US election, and increased public consciousness of pressing social issues, brands have been forced [...]

In today's ExchangeWire news digest: the government of China introduces a draft set of news rules to tackle "monopolistic behaviour" amongst the country's ecommerce leaders; WhatsApp launches its payment service in India; and Bloomberg Media announces the launch of its [...]

In today's ExchangeWire news digest: research by dentsu international has found that the misuse of personal data is the number-one source of consumer distrust in APAC; Mediabrands agency Reprise launches global ecommerce unit, Reprise Commerce; and Trimantium GrowthOps appeals to [...]