GoWit, the leading ad tech provider, and Publicis Media Middle East, part of the French multinational advertising and communications holding company Publicis Groupe, today announced a strategic commerce and retail media partnership across MENA and Türkiye. This partnership brings together GoWit’s [...]

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In this Q&A, Femi Taiwo, managing director at Assembly Global in MENA, shares his perspective on the evolving independent agency landscape...

Assertive Yield, a global leader in empowering publishers, SSPs, and Ad Networks to maximise their revenue potential, today (26th January, 2026) announced the appointment of Richard Ottoy as senior vice president of sales for EMEA.  In his new role, Richard will [...]

Audion, a leading European digital audio player with established operations in France, Italy, the United Kingdom, Belgium, and the Netherlands, has appointed Ina Börner to the newly-created position of head of sales & market growth DACH as it continues its [...]

Harry Menear looks at the rise of the micro-influencer in the MENA region, as consumers increasingly resent traditional advertising. How do authenticity and AI come into play, and what does the future hold for MENA's influencer economy? It feels awfully [...]

GoWit, the leading ad tech company in connected commerce and retail media, announced a strategic investment round led by Nuwa Capital, with participation from existing investors Formus Capital, APY Ventures, and DCP. The investment marks a milestone in GoWit’s mission to [...]

Chalice AI, the custom AI media decisioning platform, today (11th November 2025) announced three senior appointments to its EMEA team. Michelle Preusch joins as VP, sales EMEA from Epsilon, where she spent nine years leading client partnerships and commerce.   Morys [...]

Yoad Shloosh, head of EMEA at Intent IQ, examines differences between the US and UK markets when it comes to identity and privacy-first advertising

Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, released the Q2 2025 EMEA Click Fraud Benchmarks Report for desktop web, mobile web, and mobile in-app advertising. The report highlights various types of click-related invalid traffic [...]