GoWit, the leading ad tech company in connected commerce and retail media, announced a strategic investment round led by Nuwa Capital, with participation from existing investors Formus Capital, APY Ventures, and DCP. The investment marks a milestone in GoWit’s mission to [...]

Chalice AI, the custom AI media decisioning platform, today (11th November 2025) announced three senior appointments to its EMEA team. Michelle Preusch joins as VP, sales EMEA from Epsilon, where she spent nine years leading client partnerships and commerce.   Morys [...]

Yoad Shloosh, head of EMEA at Intent IQ, examines differences between the US and UK markets when it comes to identity and privacy-first advertising

Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, released the Q2 2025 EMEA Click Fraud Benchmarks Report for desktop web, mobile web, and mobile in-app advertising. The report highlights various types of click-related invalid traffic [...]

GoWit, a global ad tech leader in omnichannel retail media, announced the launch of GoWit Commerce Media, a unified advertising platform connecting retailers, brands, and agencies. Replacing fragmented solutions, GoWit now unites 7,000+ brands and agencies with leading retailers in [...]

Mark Smith takes a look at the development of ad tech across the MENA region, and why predictions of growth seem well founded… 

Piwik PRO, a privacy-first analytics platform provider, has opened a new regional data centre in the United Arab Emirates to better serve customers across the Middle East and North Africa (MENA). This launch enhances the company’s global hosting network, which [...]

Yahoo DSP has announced an expansion of its partnership with LiveRamp, the leading data collaboration partner, to improve addressability across the advertising ecosystem in EMEA. With this expansion, publishers using LiveRamp’s Authenticated Traffic Solution (ATS) can now achieve incremental advertising [...]

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced key leadership appointments, reinforcing its commitment to the growing connected TV (CTV) market. As highlighted in its latest earnings call, PubMatic’s CTV revenue more than doubled [...]

Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today (December 12th, 2024) announced significant growth in CTV revenue across EMEA, as well as the enhancement of its business development and regional sales teams [...]