In the face of the Google and Facebook duopoly, and squeezed margins, which models will survive? If you believe every ad tech naysayer in the industry, you will think ad tech is on its last legs. Many people see Facebook and [...]

Think you might be obsessed with gaming on your mobile? You’re not alone. - In 2016, 53% of South Korean mobile gamers spent between 30 and 120 minutes playing mobile games every day - By 2020, it is predicted that 77% of [...]

Header bidding has been transforming the digital advertising industry as it replaces the legacy waterfall system, which has been dominating media trading since the dawn of programmatic. By allowing the publisher to connect inventory to multiple ad exchanges at the [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: JICWEBS opens new anti-ad-fraud certification; OpenX buys Mezzobit and PubNation; Adyoulike and The Trade Desk partner; Evania and Fraudlogix cooperate; Triton and OMS [...]

Cedato, the programmatic operating system for video, today announces the expansion of its global footprint, with the opening of its new Berlin base of operations. ExchangeWire speaks exclusively with Cedato CMO, Dvir Doron, about the expansion and why Germany was [...]

Header bidding is proof that, in the digital age, small code changes can make a big difference. By allowing multiple streams of demand to bid on the same inventory simultaneously, media buyers have increased access to inventory and publishers enjoy [...]

Yesterday (15 August), PubMatic released its second Quarterly Mobile Index (QMI) report of 2017, providing insight into the mobile advertising industry for both publishers and advertisers in Q2 2017. The main highlight from the report was that header bidding in [...]

Publishers in Asia-Pacific still are putting multiple codes from different SSPs, which drags down page loads and worsens ad latency. They need to move away from this and start embracing header bidding, urges Rammohan Sundaram, C1X's Asia-Pacific Middle East Africa [...]

Out of the challenges publishers face, being technically prepared for the complexities video presents is at the top of the list for such a valuable revenue channel. Dvir Doron (pictured below), CMO, Cedato, speaks with ExchangeWire about the importance of [...]

Amid increasing calls for transparency and changes in business models, there remains stoic confidence that media agencies still have a role to play and the need for brands to find alternatives when faced with restricted access to data. Discussions at ExchangeWire's [...]