On the eve of ATS Singapore 2022, Joe Nguyễn, senior strategic advisor at H+, details the importance of the customer data platform in revolutionising marketing communications, and allowing advertisers to leverage effective insights. What is the difference between a CDP and [...]

ID5, the world’s leading identity solution provider, has announced that  Caitlin Borgman has joined as its chief commercial officer. As a member of the executive leadership team, Borgman will oversee sales, business development, and customer success operations across the ID5 [...]

Ahead of ATS Singapore 2022, Lashanne Phang, senior director, mobile at PubMatic, writes about how ad targeting on mobile has fared over the year since Apple's changes to IDFA in this exclusive article. Google recently decided to push back their deprecation [...]

Following its acquisition of Canton Marketing Solutions last month, ExchangeWire speaks to CvE's Paul Frampton-Calero (president), Nick King (global VP of commercial), and Robert Webster (global VP of strategy) to discuss the importance of independence in consulting, as well as [...]

ID5, the independent universal ID solution for digital advertising, has announced that use of its ID5 ID universal identifier has bolstered advertising reach by up to 78% for Virtual Minds, Ströer, and OS Data Solutions. The third-party cookie alternative also reduced eCPM [...]

In the run-up to ATS London 2022, Tim Geenen, managing director, addressability, EU, LiveRamp, details how marketers can distil the current complexity in the identity space. Identity is a major bugbear for marketers at the moment, with constant regulation and tech [...]

Ahead of ATS London 2022, Niall Moody, managing director at Nano Interactive, outlines the challenges the deprecation of third-party cookies poses to measurement, and why the shift away from identity-based targeting will require new metrics for measuring attention.  Although Google did [...]

Today, almost 40% of global online traffic is unaddressable due to third-party cookie restrictions. Without third-party cookies, the value of publishers’ inventory is significantly reduced. In preparation for the cookieless future, both Czech Publisher Exchange (CPEx), an association of leading Czech [...]

Le ciblage publicitaire via cookies tiers est actuellement impossible sur les navigateurs Safari et Firefox, qui représentent 40% de la navigation. De ce fait, la valeur de l’inventaire des éditeurs sur ces navigateurs est considérablement réduite, et les annonceurs ne peuvent pas atteindre [...]

Ad targeting via third-party cookies is currently impossible on Safari and Firefox browsers, which account for 40% of browsing today. Because of this, the value of publishers' inventory on these sites is significantly decreased, while advertisers face the challenge of [...]