Following its acquisition of Canton Marketing Solutions last month, ExchangeWire speaks to CvE's Paul Frampton-Calero (president), Nick King (global VP of commercial), and Robert Webster (global VP of strategy) to discuss the importance of independence in consulting, as well as [...]

ID5, the independent universal ID solution for digital advertising, has announced that use of its ID5 ID universal identifier has bolstered advertising reach by up to 78% for Virtual Minds, Ströer, and OS Data Solutions. The third-party cookie alternative also reduced eCPM [...]

In the run-up to ATS London 2022, Tim Geenen, managing director, addressability, EU, LiveRamp, details how marketers can distil the current complexity in the identity space. Identity is a major bugbear for marketers at the moment, with constant regulation and tech [...]

Ahead of ATS London 2022, Niall Moody, managing director at Nano Interactive, outlines the challenges the deprecation of third-party cookies poses to measurement, and why the shift away from identity-based targeting will require new metrics for measuring attention.  Although Google did [...]

Today, almost 40% of global online traffic is unaddressable due to third-party cookie restrictions. Without third-party cookies, the value of publishers’ inventory is significantly reduced. In preparation for the cookieless future, both Czech Publisher Exchange (CPEx), an association of leading Czech [...]

Le ciblage publicitaire via cookies tiers est actuellement impossible sur les navigateurs Safari et Firefox, qui représentent 40% de la navigation. De ce fait, la valeur de l’inventaire des éditeurs sur ces navigateurs est considérablement réduite, et les annonceurs ne peuvent pas atteindre [...]

Ad targeting via third-party cookies is currently impossible on Safari and Firefox browsers, which account for 40% of browsing today. Because of this, the value of publishers' inventory on these sites is significantly decreased, while advertisers face the challenge of [...]

In this Q&A written exclusively for ExchangeWire, Carl White, CEO & co-founder of Nano Interactive, discusses identity-free targeting, how it can benefit advertisers and publishers, and what its future could look like in a post-cookie world.   What are the core benefits [...]

Following her appearance at ATS Madrid, Permutive's Julie Vuibert discusses why user consent and first-party data will be integral to advertising of the future in this exclusive byline. User consent and first-party data are now valuable commodities in advertising, and publishers [...]

In this contributed article written exclusively for ExchangeWire, Marc Fanelli, chief operating officer at Eyeota, discusses how the ad tech industry can go further than simply solving for third-party cookie deprecation. Google’s planned deprecation of third-party cookies has garnered no shortage [...]