In this exclusive interview, ExchangeWire speaks to Jamie McConville, director - global solutions, dentsu Tokyo, following the launch of the dedicated dentsu gaming unit, to discuss the future of interactive entertainment in the APAC region. How will dentsu gaming approach developing [...]

Ogury, azienda creatrice del Personified Advertising, annuncia la donazione di oltre 1 milione di dollari di spazi pubblicitari a organizzazioni non-profit dall'inizio dell'anno ad oggi. L'azienda ha consentito a numerose organizzazioni benefiche l’accesso premium alla sua nuova offerta mobile web, [...]

Ogury, the Personified Advertising company, a fait don de plus d'un million de dollars d'espace publicitaire mobile à des associations à but non lucratif depuis le début de l'année. Suite au lancement de son offre web mobile, la société a [...]

Ogury, the Personified Advertising company, recently announced that it has donated more than USD$1m (£731,000) of advertising space to non-profit organisations so far this year. Following a first quarter launch, the company supported several charities to acquire premium inventory on [...]

In today's ExchangeWire news digest: Apple are ordered to allow app developers offer alternative payment methods to the App Store; insurtech startup Marshmallow reach unicorn status after a USD $85m Series B funding round; and TikTok launch Effect Studio AR [...]

AlgoriX, an independent global media and technology company, becomes a community member of Prebid.org as part of the company’s push for greater industry collaboration and transparency. In doing so, AlgoriX makes it easier for publishers to use header bidding solutions [...]

InMobi, a global technology, media and marketing solutions provider reaching billions of people around the world, today announced that InMobi Exchange is now offering in-app header bidding across substantially all major mediation platforms, including AppLovin MAX, Amazon Transparent Ad Marketplace, Fyber FairBid, Google Open Bidding, ironSource and MoPub Advanced [...]

Anzu.io, the world’s most advanced in-game advertising platform, announces a new partnership with Azerion, a leading pan-European digital gaming and monetisation platform that offers casual and social games and videos, as well as digital marketing services for both publishers and [...]

In today's ExchangeWire news digest: TikTok trial a new in-app ecommerce feature; having already diverted much of their TV budgets to CTV and streaming, advertisers threaten to withdraw further from linear as prices rise and viewership falls; and Google will [...]

Shortly before Google sounded the death knell for the third-party cookie, Apple revealed that the long-mooted deprecation of its Identifier for Advertisers (IDFA) would take place in the Spring as part of an iOS 14 beta release. As part of the [...]