Kargo Raises the Bar on Campaign Measurement in India with Independent Validation from Adelaide & Lifesight
As digital advertising in India faces growing scrutiny, Kargo, the only media marketplace with 100% premium supply, is reinforcing its commitment to transparent, independently verified campaign measurement. The company believes performance should be proven through trusted third parties, not self-reported [...]
Chinese Apps Follow TikTok's Exit from India; NBCUniversal Sign Global Deal with Anzu
In today's ExchangeWire news digest: Chinese start-ups remove their apps from the Indian market; NBCUniversal sign a global deal with gaming start-up, Anzu; and Magnite purchase Carbon to enhance their publisher-first strategy. Chinese start-ups follow TikTok’s withdrawal from India A number of [...]
Cookieless Targeting and Measurement Expands in India and Russia
As part of Digiseg’s goal to help advertisers and publishers get to the cookieless future faster, it has launched cookie- and ID-free audiences in India and Russia. With these two countries, Digiseg’s cookieless audience data is now available in 49 locations. All markets use the same standardised audiences, making cross border campaigns [...]














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