Thrad Expands LLM Advertising Infrastructure to India, South Asia, & Southeast Asia Through Exclusive NeugenM Partnership
Thrad, the AI-native advertising infrastructure platform, announced its expansion into India, South Asia, and Southeast Asia through an exclusive partnership with NeuGenM. This marks Thrad's first major regional expansion since launching and positions the platform as the definitive infrastructure layer [...]
Kargo Raises the Bar on Campaign Measurement in India with Independent Validation from Adelaide & Lifesight
As digital advertising in India faces growing scrutiny, Kargo, the only media marketplace with 100% premium supply, is reinforcing its commitment to transparent, independently verified campaign measurement. The company believes performance should be proven through trusted third parties, not self-reported [...]
Chinese Apps Follow TikTok's Exit from India; NBCUniversal Sign Global Deal with Anzu
In today's ExchangeWire news digest: Chinese start-ups remove their apps from the Indian market; NBCUniversal sign a global deal with gaming start-up, Anzu; and Magnite purchase Carbon to enhance their publisher-first strategy. Chinese start-ups follow TikTok’s withdrawal from India A number of [...]













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