ATS London 2019: Industry Problems that Independent Ad Tech can Fix
ExchangeWire head of content Lindsay Rowntree is joined at ATS London 2019 by Dom Joseph, CEO, Captify; Ari Paparo, co-founder and CEO, Beeswax; Maria Flores Portillo, general manager, Amobee; and Brian Fitzpatrick, GM EMEA, IPONWEB, to discuss the prevalent issues facing the industry in 2019, and how independent ad tech is best equipped to solve them.
Ad Tech and Privacy Compliance: Interview with Simon McDougall, ICO
In June this year, The Information Commissioner’s Office (ICO) released its Update Report into Adtech and Real-Time Bidding, which highlighted “systemic concerns” surrounding the compliance of RTB in upholding consumer privacy. Ahead of the fact-finding briefing to be held today, Tuesday 19th November, as the six-month window of engagement with the DPA draws to a close, ExchangeWire spoke with Simon McDougall (pictured below), executive director for technology and innovation at the ICO, to discuss where progress has been made from the [...]
Bots Vs Brands – Battling Ad Fraud in the Age of Automation
Writing exclusively for ExchangeWire, Peter Wallace (pictured below), commercial director of GumGum Europe, details how vigilance is required in the ongoing battle against ad fraud, where progress has been made, and how the industry needs to collaborate to deal with the greater sophistication of fraudulent techniques. Of all aspects of the brand safety crisis, ad fraud is perhaps one of the biggest. The news often favours stories about negative adjacencies, and for good reason – headlines about YouTube scandals are great [...]
Agencies Join JICWEBS Blockchain Pilot; PubMatic Releases Q3 2019 QMI Report
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Agencies join JICWEBS blockchain pilot; PubMatic releases Q3 2019 QMI report; Impact expands mobile partnership capabilities; The Trade Desk releases consumer streaming survey; and Jivox launches IQiD. Agencies join JICWEBS blockchain pilot JICWEBS, the cross-industry committee which defines standards and best practice for digital advertising, has confirmed additional participants in their pilot project which evaluates how blockchain, or Distributed Ledger [...]
Programmatic Advertising and Identity with Permutive, Havas, and Conde Nast
This week’s edition of The MadTech Podcast was recorded in front of a live audience in New York with special guests Joe Root, co-founder of Permutive; Nate Woodman, former CDO of Havas; and Jason Schmidt, VP data strategy & partnerships at Conde Nast discussing the future of programmatic advertising and identity in a privacy-first world. In this week’s episode: – The future of programmatic advertising as cookies crumble away. Does third-party data still hold the same weight of importance? Will ITP completely [...]
ATS London 2019: Taking Back Control - Why Transparency is Critical for Industry Growth
In this panel discussion at ATS London 2019, Adweek programmatic editor Ronan Shields is joined by Tanzil Bukhari, managing director EMEA, DoubleVerify; Will King, commercial director, The Media Trust; Jana Meron, SVP programmatic & data strategy, Insider Inc.; and Jay Friedman, president, Goodway Group to discuss the importance of transparency in maintaining industry growth.
ATS London 2019: How Can We Make Programmatic Work in an ITP & Privacy First World?
In this discussion at ATS London 2019, ExchangeWire’s head of content Lindsay Rowntree joins Matt Prohaska, CEO and principal, Prohaska Consulting; Mathieu Roche, CEO, ID5; Dom Perkins, digital advertising strategy director, Immediate Media Company; and Richard Lloyd, chief data officer, GroupM, to address the challenges facing the programmatic ecosystem, and how businesses can evolve despite the privacy-enforced pressures.
First-Party Data Priorities Prompt Publishers to Take Back Control
Writing exclusively for ExchangeWire, Giovanni Stocchi (pictured below), CEO of ADmantX, dives into the ongoing trend for publishers closely managing their own first-party data, and how they can further refine their approach in creating detailed audience segments. GDPR has been the push publishers needed to take back control of their first-party data to offer advertisers custom-fit audiences and propensity modelling. Publishers know they have not always guarded their audience data closely enough to ensure that they profit from it, rather than third-parties. [...]
The Evolution of Prebid
Following the Prebid Leadership Summit in October, Dikshant Joshi (pictured below), director of product management at AdPushup, penned this exclusive article for ExchangeWire on the importance of Prebid for publishers, and how the technology is set to evolve. Why prebid is popular among publisher communities Header bidding is a response to the inefficient waterfall method of ad serving and the walled gardens of the duopoly. When header bidding first emerged, a lot of players started building proprietary tech—poor standards and lack of [...]
DoubleVerify Acquires Ad-Juster; Rubicon Project Announces LiveRamp Integration
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: DoubleVerify acquires Ad-Juster; Rubicon Project announces LiveRamp integration; IPA supports ISBA Origin; AudienceProject launches AudienceHub; and Innovid expanding in Europe. DoubleVerify acquires Ad-Juster DoubleVerify, a leading independent platform for digital media measurement and analytics, has announced the acquisition of Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers. Ad-Juster services deliver the data transparency and insights publishers use to [...]
