In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: the EU’s Margrethe Vestager announces plans to tackle GAFA; the US threatens to ban TikTok and other Chinese tech firms; Instagram begins trialling TikTok-challenger Reels in India; and tech firms announce they will stop sharing data with the Hong Kong government in the wake of strict police reforms.EU to tighten rules around GAFA   After years of friction between US tech powerhouses [...]

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In today’s ExchangeWire news digest: tech firms announce they will stop sharing user data with the Hong Kong government after a new law gives police more power over internet content; Which? finds that fraudsters can easily peddle fake adverts across Facebook and Google; and the Indian Army bans certain apps over security concerns.   Tech firms pull away from Hong Kong   Some of the world’s largest tech companies have announced that they will cease to comply with the Hong Kong government’s requests for [...]

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In today’s ExchangeWire news digest: Instagram announces it will trial TikTok-challenger Reels in India; TikTok is facing investigation by the US FTC and DOJ for allegedly failing to adhere to children’s privacy rules; and a study by Digital TV Research forecasts that 40% of SVOD subscriptions will come from mobile by 2025.   Instagram looks to capitalise on TikTok’s India departure   Instagram has set its sights on stepping into the sizeable shoes left in India by TikTok. The ByteDance-owned video app had captured [...]

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In today’s ExchangeWire news digest: the EU’s head of digital-policy reveals plans for new regulations against US tech leaders; the government of India is expected to demand that e-commerce firms share their source codes to create a level playing field; and the UK announces it is removing Huawei from its plans for a 5G network.   EU to tighten rules around GAFA   After years of friction between US tech powerhouses and the European Union, the international authority has announced that it is taking [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: the US Department of Justice finalises its plans to take Google to court; India bans almost 60 apps over concerns about state security; the California Consumer Protection Act has come into force; and the French government introduces tax credits to encourage newspaper subscriptions.   DOJ closes in on antitrust probe against Google   The US Department of Justice (DOJ) is nearing the end of [...]

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In today’s ExchangeWire news digest: India’s Ministry of Information Technology has banned a number of external apps after deeming them a threat to the country’s security; South China Morning Post announces the launch of its first-party data offering, SCMP Lighthouse; and the US ad market sees its third consecutive monthly decline.   India bans ‘threatening’ apps to protect state sovereignty   The Indian government is banning a number of apps in an effort to safeguard the country from what it perceives to be external [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: a bill aiming to ban the use of microtargeting on political advertisements has been introduced in the US; S4 Capital announces it’s acquisition of Digodat, which will merge with MightyHive; and India’s biggest brands are rumoured to be increasing their ad spend after the COVID hiatus.Democratic bill looks to prevent microtargeting in political ads A bill banning microtargeting in political advertisements has [...]

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In today’s ExchangeWire news digest: India’s biggest brands gear up to resume advertising after COVID disruption; News Corp Australia confirms it will close over 100 of its print publications, with most moving online; and a recent survey finds that US Gen Zers could provide hope to luxury brands.     India’s biggest brands get ready to recommence advertising   India’s top brands are reportedly preparing to restart their advertising campaigns. Retailers across home, personal care, grocery, smartphone, and electronics are believed to be forging ahead [...]

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In today’s ExchangeWire news digest: Instagram launches House of Instagram in Australia to encourage brands to advertise on its platform; the INS demands compensation from the government as lockdown measures see their ad revenues plummet; and ARN reports an increase in audience figures across its radio platforms.   Instagram creates House of Instagram to promote the platform to advertisers Photo-sharing social media site Instagram has launched a new offering to encourage Australian brands to advertise on the platform. The online resource, named House [...]

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In today’s ExchangeWire news digest: Microsoft reportedly looks to invest in Paytm; traffic to pirate film sites rises by almost 60% in the UK; and Publicis Groupe has appointed Justin Billingsley as its new global chief marketing officer.   Microsoft reportedly seeks to invest in Paytm Microsoft is believed to be planning to invest in Indian mobile payments company Paytm. Talks between the two firms have reportedly been in talks since Paytm’s series-G funding round last year, and could help the e-commerce platform [...]

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