Digital Transformation in Emerging Markets: Q&A with Rahul Marwaha, Essence
Whilst there are plentiful opportunities within digital media in emerging markets, brands can often be hesitant to adopt new channels and programmatic advertising. ExchangeWire speaks to Rahul Marwaha (pictured below), VP digital media activation in India for Essence, regarding innovation in digital and how digital marketing strategies are evolving to target this diverse and dynamic audience. ExchangeWire: What will your new role at Essence entail? Rahul Marwaha: The mission of Essence is to make advertising more valuable to the world, and my [...]
Weekly Focus APAC: Potential Walmart Exit Posed as Players Work to Comply with New India E-commerce Rules
In this edition of Weekly Focus APAC: Potential Walmart Exit Posed as Players Work to Comply with New India E-commerce Rules; SingPost Pledges to Make Delivery Amends; Indonesia Coffee Chain Rides on Grab Delivery; and Online Fashion Retailer Snags £175m in Series D. Potential Walmart Exit Posed as Players Work to Comply with New India E-commerce Rules As market players work to comply with India’s new e-commerce rules, suggestions have emerged that Walmart may abandon its Flipkart acquisition deal in response to [...]
Almost Half of ANZ Marketers See Traditional Paid Ads as Overrated; China to See Biggest Ad Spend Boost from World Cup
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Almost Half of ANZ Marketers See Traditional Paid Ads As Overrated; China to See Biggest Ad Spend Boost from World Cup; Ogilvy AUNZ Leaves Global Group & Rebrands; Isobar Introduces Voice-Enabled Mobile Banner in India; IDOOH Puts Ads in Vietnam Taxi Fleet; and WPP ANZ Unveils Research Panel on Qantas Customer Insights. Almost Half of ANZ Marketers [...]
SPH Looks to Digital as 1H 2018 Falls Flat; M&C Saatchi Acquires India Creative Agency
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: SPH Looks to Digital As 1H 2018 Falls Flat; M&C Saatchi Acquires India Creative Agency; Mediacorp Folds Magazines, Takes Others Digital-Only; IAB Tech Lab Unleashes Measurement SDK; and Dentsu Aegis Network Unveils New APAC Programmatic President. SPH Looks to Digital As 1H 2018 Falls Flat Singapore Press Holdings (SPH) has reported a 10.9% dip in its media business to [...]
Print Ads on Decline in APAC; Retail to Drive HK Digital Ad Spend
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Print Ads On Decline in APAC; Retail to Drive HK Digital Ad Spend; WE Acquires India PR Agency; illuma Opens First Global Office in ANZ; SpotX Turns on Personalised Ads with Switch; and Oath to Buy Out Yahoo7. Print Ads on Decline in APAC Print advertising is on the decline in almost all markets in Asia-Pacific, except India, where [...]
Isobar Unveils Commerce Practice in India; Times Publishing Goes Digital via SPH Magazines
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Isobar Unveils Commerce Practice in India; Times Publishing Goes Digital via SPH Magazines; WPP Launches ANZ Consulting Unit; AirAsia Goes Omni with Salesforce.com; and Qantas Inks £2.74m Marketing Deal with Singapore. Isobar Unveils Commerce Practice in India The Dentsu Aegis Network agency has launched its commerce-focused practice in India, months after the brand’s global launch in July last [...]
India Ad Spend to Climb 13%; GroupM Buys India Digital Creative Agency
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India Ad Spend to Climb 13%; GroupM Buys India Digital Creative Agency; News.com Most-Read AU News Site; Dentsu Reports 9.2% Profit Growth; and AANA Puts Focus on Media ROI. India Ad Spend to Climb 13% Advertising dollars in India are projected to climb 13% year-on-year to hit 693.46bn rupees (£7.66bn), according to estimates from GroupM. The WPP agency group [...]
SEA Clocks 250% Climb in Mobile Video Ads; AU Newspaper Readership Grows Cross-Platform
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: SEA Clocks 250% Climb in Mobile Video Ads; AU Newspaper Readership Grows Cross-Platform; Isobar China Integrates for ‘Efficiency’; IPG Partners with IBM for Customer Insights in Malaysia; and MercerBell Sets Up Content Unit. SEA Clocks 250% Climb in Mobile Video Ads Brand spend on mobile video ads grew 250% in Southeast Asia last year, with consumers watching 230% [...]
India Marketers Need Documented CX Vision
Brands in India must step up and start applying ’emotion’ to their marketing messages as well as establish a clear customer experience (CX) strategy to be a leader in their industry. According to Forrester’s recent 2017 India Customer Experience Index, brands in India had made progress in terms of their CX score, but there was no clear or consistent leader. The report assessed 36 Indian brands, including banks and retailers, based on a survey of 9,064 respondents. The issue here was [...]
India Needs Standardised Metrics for Digital
Traditional media may still dominate in India, but this will evolve and ad tech companies have to start creating products and metrics that work across multiple screens. Advertisers in India were projected to spend most of their budget on traditional media, with TV accounting for 39.3% of overall ad spend last year, according to eMarketer. This, however, would change and ad tech companies would have to develop products and metrics for multi-screen environments, said Shamsuddin Jasani, managing director for Isobar India. In this [...]
