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  • DoubleVerify Raises USD$350m; Apple Sued by French Advertisers

    In today’s ExchangeWire news digest: DoubleVerify raises USD$350m (£269m) ahead of potential IPO; Apple sued by French advertising trade groups over IDFA changes; and Pinterest revenue climbs by 58%. DoubleVerify raises USD$350m (£269m) ahead of potential IPO Digital media verification and analytics [...]

  • Apple and Adobe in Alleged Privacy Workaround; Sonobi Secures Cohere Capital Investment

    In today’s ExchangeWire news digest: Apple and Adobe in privacy workaround; Sonobi secures Cohere Capital investment; and Omnicom revenue falls by 11.7%. Apple and Adobe in alleged privacy workaround Apple has enabled user-level tracking for Adobe, in direct violation of its WebKit [...]

  • SimilarWeb Raises USD$120m; US Senate Democrats Seek Local News Protections

    In today’s ExchangeWire news digest: Digital marketing intelligence platform SimilarWeb raises USD$120m (£92.1m); US Senate Democrats seek local news protections; and quarterly social media ad spend climbs by 56.4%. SimilarWeb raises USD$120m (£92.1m) Digital marketing and investment intelligence platform SimilarWeb has announced [...]

  • iHeartMedia to Acquire Voxnest; Rokt raises USD$80m

    In today’s ExchangeWire news digest: iHeartMedia to acquire Voxnest to boost its podcast programmatic capabilities; Rokt raises USD$80m (£61m) for personalised marketing solutions; and the Australian Competition and Consumer Commission (ACCC) releases its interim report into digital platform dominance. iHeartMedia to [...]

  • Zynga and Dentsu Executives Back Admix $1.5 million Series A round extension

    Less than 3 months after announcing a $7m (£5.5m) Series A in Q2, in-play ad company Admix has announced a round extension from strategic investors, bringing the total round to $8.5m (£7.7m).  Marcus Segal, previously COO of Zynga Studios and Nigel [...]

  • Talon Redefines the OOH Programmatic Market by Launching Atlas, its Intelligent Digital Planning and Buying Platform

    Talon, the leading independent OOH specialist, has further strengthened its technology portfolio by launching Atlas, its intelligent automated digital OOH buying platform. As one of the biggest investors in digital OOH, Talon used its specialist knowledge and technology expertise to [...]

  • InfoSum Raises $15.1 million in Series A Funding

    InfoSum, the world’s leading provider of decentralised marketing infrastructure, today announces the completion of its Series A funding round, raising $15.1 million.  InfoSum has built the world’s first decentralised marketing infrastructure that enables companies of every size and industry to collaborate [...]

  • Former Leader of Datalogix and Oracle Data Cloud Eric Roza Joins Zeotap Board

    Customer intelligence platform (CIP) Zeotap announced today an oversubscribed USD $42m (£33.3m) Series C round following 431% growth in revenue run rate in the previous accounting year. The new funding reflects Zeotap’s achievements in building a leading platform that enables brands [...]

  • mediarithmics Raises €8m to Expand into UK

    Despite a COVID-19-induced global startup funding slowdown, mediarithmics announces its plans for UK expansion of its open and integrated Data Marketing platform with an €8m capital raise.   In an impending post-cookie world where dynamic consent management is key, mediarithmics, the first [...]

  • Cavai Announces Significant Growth Plans with Investment Partner, Unveils Senior Key Hires

    Cavai, the leading conversational advertising platform, has announced that following on from the investment of €1.5m from Norwegian state-owned investment company Investinor, they are expanding the European team with four key hires. Cavai already has clients such as VISA, Santander, J [...]