Mobile continues to drive programmatic growth, reaching record highs in 2017 – and promising outlooks for the future. That makes it more important than ever to get attribution and measurement right, says Itamar Benedy (pictured below), CEO, Glispa. In this Q&A [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad Blocking Rates on the Decrease Since 2016; New Majority Stakeholder for Integral Ad Science; Outbrain Acquires AdNgin; Fyber Supplies FairBid Mechanism [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Significant Increase of Mobile Fraud; Mobile App Video Exchange by OpenX; Media iQ Rebrands to 'MiQ'; Cheetah Mobile Co-operates with Protected Media [...]

Before Mobile World Congress 2018 vanishes into the ether, ExchangeWire took the opportunity to ask attendants Fyber, Blis, SpotX and LoopMe for their take on themes and trends of MWC 2018. Among the key takeaways from the event were insights [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Fyber Partners with AdColony & Tapjoy; 13% of Brands' Media Budgets Goes to OOH; Triton Digital Integrates a2x with Platform 161; and Mobile eCPM Increase Strongest [...]

With overall digital ad spend reaching £10.89bn by the end of 2017, up 11% from 2016, according to eMarketer, the digital advertising market continues to show exceptional growth as marketers recognise digital’s unique ability to reach large audiences and connect [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Mobile Drives Video-Viewing Figures; Next Phase in SpotX & smartclip Merger; PulsePoint Buys Ad Vitality Lab; Taboola Partners with Bauer Media UK; and [...]

Ad blocking is nothing new, but newer versions continuously being released continues the headaches for both advertisers and publishers. Writing exclusively for ExchangeWire, Noam Neumann (pictured below), VP technologies and data, Mobfox, talks about the silver lining for those publishers [...]

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Nielsens Digital Ad Ratings für Youtube Mobile auch in Deutschland; YOC startet VIS.X-Plattform; Inskin ist JICWEBS-zertifiziert; und Fünf Fragen an Jochen Schlosser, Adform. Nielsen [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Some millennials would prefer robot politicians; Reader/publisher relationship influences ad effectiveness; and [...]