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  • Verve Group Announce Sameer Sondhi and Ionut Ciobotaru as Co-CEOs

    Verve Group, a global consumer-first advertising suite, today (21 October) announced that chief revenue officer Sameer Sondhi and chief product officer Ionut Ciobotaru will become the co-CEOs of Verve Group. Remco Westermann, currently the CEO of both Verve Group and [...]

  • Adsquare and Skyrise Intelligence to Offer Advanced Spatial Targeting, Powered by Mobile Network Data

    Today (20 October) Adsquare and Skyrise Intelligence announce their data partnership in the UK, enabling businesses to leverage mobile phone data for more effective geo-contextual mobile and out-of-home campaigns. Skyrise Intelligence provides sustainable audience targeting solutions informed by mobile network data. [...]

  • Pixalate Hires Former IAB Tech Lab Amit Shetty as VP of Product Management

    Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today (19 October) announced it has hired Amit Shetty as VP of product management - Ad Fraud Platform. Shetty will oversee Pixalate’s Ad Fraud [...]

  • Mobile in the Privacy-First Era: Q&A With InMobi

    In this exclusive interview, ExchangeWire speaks to Phil Gale, Head of Agency Development Europe for InMobi, ahead of ATS London 2021, describing how an ad tech-agency partnership can thrive in the privacy-first era, whilst considering the advantages of the mobile [...]

  • Ogury Consolida su Actividad en España y Nombra a Daniel Gozlan Managing Director

    Ogury, uno de los líderes tecnológicos mundiales en mobile advertising que actúa como soporte premium para los anunciantes, fortalece su presencia en España con Daniel Gozlan como nuevo Managing Director, reforzado por un consolidado equipo experto en publicidad digital. Daniel, [...]

  • Apple Ordered to Allow Non-App Store Payments; Google Fined by South Korea

    In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Apple are ordered to allow app developers offer alternative payment methods to the App Store; Google are hit [...]

  • MPL Reach Unicorn Status; Fox Acquire TMZ

    In today's ExchangeWire news digest: Mobile Premier League become the second Indian gaming platform to reach unicorn status; Fox Corp. agree to buy TMZ; and TikTok face two new probes from the Irish Data Protection Commission.   MPL reach unicorn status Mobile Premier [...]

  • Essence Launches ITV’s Love Island 2021 Series with Picnic’s Swipe Format

    ITV has worked with Essence and Picnic to drive awareness for this year’s series of Love Island via their latest social display format.  Inspired by popular dating apps, the award-winning swipe format allows users to ‘couple up’ with their favourite contestants [...]

  • Hawk Platform Data Partnership with Skyrise Shows the Future of Audience Targeting

    Hawk Platform (formerly TabMo) is to supplement the strong planning insights it currently provides to clients with additional layers of granular data. The initiative, which will allow the mobile-first demand side platform (DSP) to execute advertising campaigns with maximum efficiency, is [...]

  • Live Entertainment and Mobile Gaming: Q&A with Live Tech Games

    Following a £2.5m investment led by ITV's Studio 55 Ventures arm, ExchangeWire speaks to Live Tech Games co-founders Samuel Worsley and Nathan Moore on the rise of live interactive entertainment, and how traditional broadcasters are examining opportunities within the rapidly [...]