In today's ExchangeWire daily news digest: Blackstone backs Simpli.fi; Tapcart raises USD$50m (£36m); and ShipBob secures USD$200m (£144m). Blackstone backs Simpli.fi US private equity firm Blackstone has acquired a majority stake in programmatic advertising and agency workflow software provider Simpli.fi, at a [...]

LoopMe, the outcomes-based advertising platform, and IDC, the premier global provider of technology market intelligence and advisory services, today announced the results of a global consumer survey that assessed how mobile gaming activity is likely to be affected after the COVID-19 pandemic subsides. The survey [...]

Ogury, a global technology leader in mobile brand advertising, is proud to announce it is seeing strong momentum around its solution for web publishers, after six years of substantial growth and leadership in the app ecosystem, reaching 750M unique devices [...]

Ogury, le spécialiste du brand advertising sur mobile, annonce un fort engouement pour sa solution destinée aux éditeurs sur web mobile. Ce développement fait suite à six années de croissance significative dans l’environnement applicatif, à travers une intégration au sein [...]

Ogury, tra i leader mondiali nel mobile brand advertising, conquista gli editori con la sua soluzione dedicata al mobile web presentata a inizio 2021 e annuncia il proprio impegno nel continuare a rafforzare il portafoglio attraverso partnership mirate con partner [...]

Staying true to the company’s promise to provide publishers everything they need for app monetisation success, AlgoriX has designed a whole new dashboard with improved usability and increased transparency in mind. Understanding how data is the driving force to success, [...]

VDX.tv, a global advertising technology company transforming the way brands connect with relevant audiences, has released a research study, “The Bigger Picture: Why Effective Video Advertising Requires a Synergy Across CTV, Desktop & Mobile Devices”, that illustrates how using video [...]

Verve Group, a privacy-first omnichannel ad platform, today announced the release of ATOM, an on-device mobile audience activation technology. ATOM (or Anonymized Targeting on Mobile) is a pioneering solution for digital advertising that enables brands to reach the right audiences [...]

Leading customer intelligence platform, Lifesight, has announced joining the HERE Marketplace, offering anonymous mobility data. The data is sourced from hundreds of location-aware mobile apps using a software development kit (SDK) from Lifesight. The data is collected and processed in a [...]

In today’s ExchangeWire news digest: TF1 and M6 propose merger; Vungle acquires TreSensa; Kochava secures DigiCenter purchase. TF1 and M6 propose merger French broadcasters TF1 and M6 have entered into exclusive talks to merge with the aims of competing with online streaming [...]