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  • Ogury Accélère son Développement avec de Nouveaux Éditeurs Premium sur Web Mobile

    Ogury, le spécialiste du brand advertising sur mobile, annonce un fort engouement pour sa solution destinée aux éditeurs sur web mobile. Ce développement fait suite à six années de croissance significative dans l’environnement applicatif, à travers une intégration au sein [...]

  • Ogury Conquista gli Editori Premium nel Mobile Web

    Ogury, tra i leader mondiali nel mobile brand advertising, conquista gli editori con la sua soluzione dedicata al mobile web presentata a inizio 2021 e annuncia il proprio impegno nel continuare a rafforzare il portafoglio attraverso partnership mirate con partner [...]

  • AlgoriX’s New Dashboard Gives Publishers Better Control Over Their Ad Monetisation

    Staying true to the company’s promise to provide publishers everything they need for app monetisation success, AlgoriX has designed a whole new dashboard with improved usability and increased transparency in mind. Understanding how data is the driving force to success, [...]

  • Study from VDX.tv Finds Video Advertising More Effective Across Combination of CTV, Desktop & Mobile Devices

    VDX.tv, a global advertising technology company transforming the way brands connect with relevant audiences, has released a research study, “The Bigger Picture: Why Effective Video Advertising Requires a Synergy Across CTV, Desktop & Mobile Devices”, that illustrates how using video [...]

  • Verve Group Releases Proprietary On-Device Audience Activation Technology

    Verve Group, a privacy-first omnichannel ad platform, today announced the release of ATOM, an on-device mobile audience activation technology. ATOM (or Anonymized Targeting on Mobile) is a pioneering solution for digital advertising that enables brands to reach the right audiences [...]

  • Lifesight joins HERE Marketplace to offer global mobility data

    Leading customer intelligence platform, Lifesight, has announced joining the HERE Marketplace, offering anonymous mobility data. The data is sourced from hundreds of location-aware mobile apps using a software development kit (SDK) from Lifesight. The data is collected and processed in a [...]

  • TF1 & M6 Propose Merger; Vungle Acquires TreSensa

    In today’s ExchangeWire news digest: TF1 and M6 propose merger; Vungle acquires TreSensa; Kochava secures DigiCenter purchase. TF1 and M6 propose merger French broadcasters TF1 and M6 have entered into exclusive talks to merge with the aims of competing with online streaming [...]

  • Admix Powering AR In-Play Ads in Reality Clash Mobile Game

    Reality Gaming Group, the publisher of mobile games and digital collectibles, has teamed up with Admix, the pioneering In-Play advertising platform that bridges the gap between mobile games and brands, to launch In-Play ads in their AR mobile combat game [...]

  • CoppaFeel! Zone in on Young Female Gamers with ‘In-Play’ Ad Campaign

    Breast cancer awareness charity CoppaFeel! has enlisted the leading UK-based in-game advertising company Admix to help launch the charity’s first foray into gaming, with a highly innovative ‘In-Play’ digital ad campaign running throughout summer 2021.  The campaign will feature CoppaFeel!’s standout [...]

  • Verizon Sell Media Unit; Digital Commerce Spend to Reach $11.6tn

    In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Verizon shed themselves of their media division, including former heavyweights AOL and Yahoo; Juniper Research report that digital commerce spend [...]