In today's ExchangeWire news digest: a restructuring of Disney sees the company turn its focus to its streaming output; Huawei is rumoured to be looking to sell off its budget handset unit, Honor; and research from Ampere Analysis finds that [...]

Tappx, a leading ad tech company delivering digital advertising solutions for mobile, OTT and desktop, was ranked as the second most listed Direct Ad Partner for Google Play apps which have adopted app-ads.txt to help fight app inventory fraud.  The ranking [...]

Bidstack, the leading in-game advertising platform has announced a new partnership with Inlogic Games for the popular Android and iOS game, Soccer Cup 2020. The agreement will see unintrusive, native and brand-safe ads delivered into the title and will enable Inlogic Games [...]

The shortlist for the 2020 Effective Mobile Marketing Awards was announced on 25th September 2020, with VDX.tv, Greenpeace and Opticomm Media included as finalists in two categories. The collaborative digital ad campaign, powered by video-driven experiences, was nominated for both [...]

Adverty AB (publ) has appointed Singapore-based The Scale Factory, led by former Omnicom Group and Tapad executives, to drive commercialisation in Asia Pacific by bringing Adverty’s seamless in-game advertising solution to brands and media agencies in the region. Adverty, the leading [...]

Sublime, the global high-impact ad tech specialist that creates and delivers premium ad experiences on desktop and mobile, today announced the launch of its new advertising offer: Sublime Social. Available on mobile web, this new solution composed of three ad units, [...]

Bidstack, the leading in-game advertising platform, and Nautilus Mobile, creators of the hugely popular Real Cricket™ series have announced a new and exclusive in-game advertising partnership. Bidstack will deliver contextually relevant, realistic and unintrusive ads designed to fit seamlessly into the in-game environment [...]

Admixer.Network is a comprehensive ad serving and management platform for large publishers, media houses and ad networks. It is an enterprise-level solution for businesses that own multiple media assets or manage a variety of supply providers. From this moment on, [...]

In today's ExchangeWire news digest: the Federal Trade Commission could reportedly file an antitrust suit against Facebook before the year is out; China reports its 5G users have climbed to over 110 million; and The Washington Post and Financial Times [...]

In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: the US DOJ is reportedly gearing up to launch an antitrust suit against Google; Samsung wins a $6.64bn deal to [...]