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  • Paving the Way for Native Content That Pays

    From difficulties in defining it to concerns over clickbait, native advertising has generated a lot of conversation yet not always a huge amount of trust. But now its teething period is over, at least in the premium content recommendation space. Stephanie [...]

  • Google AMP Use in Europe; Rubicon Project Financial Results

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google AMP is here; Rubicon Project returns profit in 2015; Bidder for App by OpenX; xAd releases ad-buying tool; and Teads reports [...]

  • Native Advertising to Grow 156% until 2020; Customer Data Will Drive Sales in Future

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Sharp growth of native advertising expected; mobile rich media [...]

  • IoT Helps APAC Brands Personalise Customer Experience, But Implementation Daunting

    The Internet of Things (IoT) is increasingly championed as an important enabler to improving customer experience and providing higher level of personalisation. Deploying and managing the technology, however, can prove challenging for brands in the region. Carl Nawagamuwa, Amobee's Southeast [...]

  • xAd & Rubicon Panel: The Focus for Mobile Must Be Relevance & Creativity

    With MWC just around the corner, Tuesday [16 February] saw a fantastic turnout from the media and marketing world for the 'Future of Mobile' panel event, chaired by Ciaran O’Kane, CEO ExchangeWire. Hosted by xAd and The Rubicon Project with [...]

  • All-Digital Independent Needs to Set Example for Fellow Newsbrands

    On Friday (12 February), it was announced that The Independent and The Independent on Sunday would be ceasing print production and becoming a digital-only publication, with the final print editions being published at the end of March. The all-digital move [...]

  • What Does the Rise of the Visual Web Mean for Traditional Ad Formats?

    The internet is now visual. Two billion images are being shared on social media every day. How is this affecting traditional advertising? Greg Pritchard (pictured below), SVP business development, GumGum, talks to ExchangeWire about this untapped opportunity, and that publishers [...]

  • Sky Invests in Programmatic; AppNexus Launches Header Bidding Solution

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sky and DataXu partner; AppNexus launches PriceCheck; Facebook adds mobile web to Audience Network; WPP's multi-billion ad spend on Google; Alliance between Rubicon Project and [...]

  • Singaporeans Still Prefer Email in Brand Interaction; Social Important Among China Marketers

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singaporeans still prefer email in brand interaction; Social important among China marketers; If clearly labelled, content marketing [...]

  • Asean Mobile Video Marketers Must Stop Repurposing TV Ads

    Fuelled by increasing mobile adoption, mobile video ads have grown in prominence across Southeast Asian markets and advertisers in the region are eager to tap into this captive audience. However, brands currently resort to repurposing creatives developed for TV and [...]


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