ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Mobile Drives Video-Viewing Figures; Next Phase in SpotX & smartclip Merger; PulsePoint Buys Ad Vitality Lab; Taboola Partners with Bauer Media UK; and [...]

UK advertising spend in Q3 2017 rose 3.5% year-on-year to reach £5.4bn – the 17th consecutive quarter of market growth, according to Advertising Association/WARC Expenditure Report data published Wednesday (31st January). The latest data underpins preliminary figures, which show 2017 [...]

In linear TV, inertia can no longer be the status quo. The industry is being forced to change and evolve. As digital offerings and internet-connected content become more popular among audiences, traditional broadcasters need to think long and hard about [...]

Addressability has continued to be front-and-centre for any marketer's strategy, but they are still facing challenges across the industry. Writing exclusively for ExchangeWire, David Dowhan (pictured below), CEO and founder, TruSignal, talks about the future of addressability within platforms, display, [...]

Given the frequency of panel discussions and industry articles on the topic, you could be forgiven for thinking header bidding has just been tipped to be the next big thing in ad tech. However, the reality is that this is [...]

Tiffany Morris (pictured below) is general counsel and vice president of global privacy at DMP Lotame. In this Q&A with ExchangeWire, she explains the benefits of GDPR for advertisers, its repercussions for the online advertising industry, and Lotame's approach to [...]

With DSPs increasingly making ads.txt mandatory for their publishers, the pressure is on publishers to adopt the IAB project in order to fight inventory fraud. In this Q&A, Jochen Schlosser (pictured below), CSO, Adform, tells ExchangeWire that the majority of publishers are [...]

Brand safety has been the hottest topic in the world of digital advertising for the best part of 2017, since The Times published findings of their investigations suggesting that some major household brands were inadvertently funding extremist groups. Rather than [...]

By 2020, Yahoo UK and Enders Analysis predict that cross-device strategies will make up 58% of total UK online spend. However, this stat should not come as a surprise to marketers. With the average British household owning more than seven [...]

As an industry, we have been highly focused on applying a scientific approach to relationship marketing; but it is important to realise that relationships start long before someone presses the ‘buy’ button. In this piece, Pini Yakuel (pictured below), CEO of [...]