This week’s LATAM Roundup brings the following stories: Even though Latin America represents only 3% of the entire programmatic market, it has the highest growth rates, which include Ecuador’s (71.5%); El Tiempo Colombia increases programmatic investments, now accountable for roughly 15% [...]

Snap (NYSE: SNAP) had a disappointing start on Wall Street, and yesterday (10 August) Snap Inc. Q2 2017 results missed analysts' expectations. Financial results for the quarter, ended 30 June, reveal the messaging app has 173 million active users, versus expectations of [...]

This week's Latin American Roundup brings the following stories: Clear Channel and mobile ad company In Loco Media close a deal to integrate their solutions in out-of-home campaigns in Brazil; Cazamba expands operations in Latin America with offices in Miami, [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Almost a quarter of AU digital ads don't deliver uplift; SEA brands must prepare for Amazon platform; [...]

This week’s Latin American Roundup brings the following stories: the Brazilian cosmetics brand Natura has increased their online sales by 150% after doubling their investment in digital media, including programmatic solutions; Havas Mexico introduces out-of-home solution using data analytics and [...]

Yesterday, 26 July, Facebook, Inc. (NASDAQ: FB) reported second quarter 2017 results for the quarter ended June 30, 2017. It beat analyst expectations by generating USD$9.32 bn (£7.10 bn) in revenue, up about 45% from the same quarter last year. Facebook’s net income [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU sees drop in invalid traffic; IAB SG offers measurement guidelines; CtrlShift restructures around three biz units; [...]

Earlier this year, ExchangeWire conducted research, in association with Lotame, looking at the global adoption and use of DMPs within agencies. In this piece, we discuss high-level findings – click here to read the full report. The presence of DMPs within [...]

Yesterday (24 July), Alphabet (NASDAQ: GOOG, GOOGL) announced financial results for the quarter ended June 30, 2017. Alphabet reported a 21% leap in quarterly revenue, a growth rate rarely seen among companies its size and one that suggests the big sales gains enjoyed [...]

In this week's LATAM Roundup: Brazilian ad tech Hands debuts in other Latin American countries and Europe, led by their new Miami offices, expecting to represent 10% of global revenue by the end of the year; Despite brands investment in [...]