"As the industry grapples with so much uncertainty around identity, it’s vital for advertisers and publishers to 'own' their attention metrics rather than relying on the big platforms to share those insights." With just two weeks to go until ExchangeWire's LIVE [...]

The first half of 2023 witnessed varied performances in the ad tech sector, with Sparteo emerging with notable figures. In a recent statement on LinkedIn, the company's leadership provided insights into their operations and performance in a generally tepid online [...]

Taboola, a global leader in powering recommendations for the open web, today (February 14th, 2023) announced Taboola Turnkey Commerce, a new turnkey offering that gives premium publishers the ability to create trustworthy content that attracts shoppers and helps them make [...]

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (4th January 2023) announced that the company has received Media Rating Council (MRC) accreditation for its DV Authentic Attention® metrics, DV’s attention-based analytics and performance solution. “Earning MRC [...]

In this exclusive interview with ExchangeWire, Dom Kozak, head of programmatic at JCDecaux, poses the question as to whether the industry has lost sight of the fundamentals of advertising, and how brand-building mediums are evolving to deliver results across the [...]

Global digital marketing agency Tug has opened its fifth international office in Singapore, appointing former head of IPG Mediabrand’s performance marketing agency Reprise, Karen Soo, to lead its South-East Asia operations. Tug, which has offices in Sydney, London, Toronto, and Berlin, [...]

DanAds, la empresa con sede en Estocolmo y líder mundial en publicidad auto-servicio anuncia su acuerdo de colaboración con AdGreetz, plataforma ad tech/martech líder en el área de personalización de anuncios publicitarios. El acuerdo permite a los clientes de DanAds, [...]

In today's ExchangeWire news digest: The Irish DPC have sent off their draft decision against Facebook; Kixeye sellers have filed a USD$30m (£21.9m) lawsuit against Stillfront Group; and Twitter announce a reconstruction ahead of performance ad growth.   DPC draft Facebook a [...]

InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today (13 October) announced it has signed a definitive agreement to acquire Appsumer, a performance insights platform for mobile app advertisers that provides a 360-degree [...]

Media and Games Invest subsidiary Verve Group, a privacy-first omni-channel ad platform, announced the acquisition of Match2One — an easy to use, self-service platform for customer acquisition — bringing new capabilities to Verve Group’s performance marketing solutions.   Founded in 2015 and [...]