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  • GDPR Signals Need for APAC Firms to Evolve Data Strategy

    The General Data Protection Regulation (GDPR) may be up and running for over a month now, but businesses in Asia-Pacific will need to reassess their data strategy and ensure they can earn the trust of consumers who are increasingly wary [...]

  • Weekly Focus: Google Makes £415m Move in China E-Commerce Market

    This week, we see Google making a USD$550m (£415m) move in China's e-commerce market and more Australian consumers window shopping than actually buying online. It may have long exited the Chinese search market, but Google appears to be making its [...]

  • APAC Biggest Contributor of Ad-Spend Growth; AU Consumers 'Creeped Out' by Personalised Content

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC Biggest Contributor of Ad-Spend Growth; AU Consumers 'Creeped Out' by Personalised Content; FIFA World Cup to [...]

  • How to Stay Ahead of the Personalisation Game

    Data-driven personalisation is the key to conversion – yet most consumers continue to complain about being targeted with irrelevant ads. So, how can brands tailor and target their campaigns successfully to create a better customer experience? John Nardone (pictured below), CEO, Flashtalking, [...]

  • Ad Blocking Rates Decreasing; Vista Buys Majority Stake in Integral Ad Science

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad Blocking Rates on the Decrease Since 2016; New Majority Stakeholder for Integral Ad Science; Outbrain Acquires AdNgin; Fyber Supplies FairBid Mechanism [...]

  • Retailers Know Too Much; CRM Battling for Budget

    RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Retailers Know Too Much; CRM Battling for Budget; and Businesses Can’t Predict Individual Customers’ Needs. Retailers Know Too Much As many as half (52%) of [...]

  • The Keys to Technological Integration – Q&A with Perry Ellis International

    The race for technological integration in retail is well and truly on. Whether its IoT, AR, or virtual assistants, retailers are always on the lookout for exciting ways to drive consumer engagement and improve the bottom line. In this Q&A [...]

  • Personalising Your Consumer Voice: Q&A with Persado

    With so many consumers to talk to, retailers need to ensure that they personalise their messaging to each every shopper. In this piece, Aaron Masih (pictured below), COO, Persado, tells RetailTechNews how Persado can help retailers achieve this goal.  RetailTechNews: Can you briefly [...]

  • Greater Customer Intimacy Can Be Achieved Through Machine Learning

    Retail loyalty has been around since the 1700s, when American retailers gave customers 'coins' that they could redeem in-store during a future visit. These were later replaced with stamps and, at the beginning of the last century, box-top coupon cutting [...]

  • Weekly Focus: Singapore Online Marketplaces Snag £106.82m in Funds

    This week, two of Singapore's online marketplaces, Carousell and Carro, have secured funds totalling USD$145m (£106.82m), while Alibaba says it has acquired South Asian e-commerce platform, Daraz. Classifieds site Carousell snagged USD$85m (£62.62m) in its Series C funding, which also saw [...]