Picnic has partnered with privacy-first conversational technology company, Vyde, to add a brand new ad format to their Social Display offering. Inspired by the popular messaging interaction from social apps, the new format was used for the launch of BritBox [...]

Finance professional, Kyle Ewen, has joined leading social display ad tech company, Picnic, as CFO. Ewen joins to support Picnic’s rapid growth, as they continue to deliver social-style mobile ad formats on a unique marketplace of user-first inventory across the [...]

Picnic, the Social Display Marketplace, has closed its Series A funding round with the announcement of a £2m investment from Guinness Asset Management. Picnic brings the high-quality ad experiences of social media to the open web by delivering intuitively engaging social [...]

ITV has worked with Essence and Picnic to drive awareness for this year’s series of Love Island via their latest social display format.  Inspired by popular dating apps, the award-winning swipe format allows users to ‘couple up’ with their favourite contestants [...]

In today's ExchangeWire news digest: Facebook are reportedly exploring bringing ads to WhatsApp; Vietnamese ecommerce delivery service Loship raise USD $12m in a pre-series C funding round; and Tumblr introduce a paid subscription option "Post+".   Facebook mull bringing ads to WhatsApp Facebook [...]

The Social Display Ad Marketplace debuts creative platform for premium social display ads in alliance with international publishers Picnic Media, The Social Display Ad Marketplace, is putting the power of its social display advertising directly in the hands of publishers with [...]

Polar has spun out its programmatic solutions for brands and agencies into a standalone business, Nova. The business is accelerating investment in the talent and technology powering Social Display, its flagship creative solution that has been adopted by 5,000 brands [...]