In today's ExchangeWire news digest: a study on programmatic carried out by the ISBA unearths flaws in supply chain; IPG's Kinesso launches new solutions and advisory service, Matterkind; and Roku relaunches dataxu DSP as OneView.   ISBA programmatic study reveals flaws in [...]

In today's ExchangeWire news digest: WPP is awarded management of Unilever's mainland China account; Australia's Prime Media Group reports a fall in April revenue; and NBCUniversal gets a restructure amid the Coronavirus. WPP wins Unilever's mainland China account Unilever has put WPP [...]

A new study from FreeWheel, a Comcast Company, and the provider of the industry’s leading video advertising software, reveals 75% of UK consumers think brands should acknowledge the COVID-19 situation in their advertising campaigns.  The survey, conducted with independent market research provider [...]

In today's ExchangeWire news digest: WPP reports a fall in Q1 revenues as Coronavirus persists; Facebook sees its ad demand stabilise as usage booms; and US national TV ad spend by video streaming platforms balloons. WPP sees Q1 revenues fall after [...]

In today's ExchangeWire news digest: Microsoft reportedly looks to invest in Paytm; traffic to pirate film sites rises by almost 60% in the UK; and Publicis Groupe has appointed Justin Billingsley as its new global chief marketing officer.   Microsoft reportedly seeks [...]

In today's ExchangeWire news digest: Facebook has invested in Indian telecoms giant Reliance's Jio Platforms; Snapchat has reported a growth in usage but a decline in ad spend over the first quarter; and Netflix's had gained more than double the [...]

In today's ExchangeWire news digest: Unruly and Ampverse partner to make investment in eSports and gaming inventory easier; Fandango buys Walmart's video streaming service Vudu in a move to scale up its FandangoNOW offering; and Vitztrade sets up the Local [...]

Channel Factory, a global technology and data platform that maximises performance efficiency and brand suitability on YouTube, today announced that the company has joined the YouTube measurement programme as a brand suitability and contextual targeting partner. The YouTube Measurement Programme (YTMP) [...]

In today's ExchangeWire news digest: the Australian government forces Google and Facebook to share their ad revenue with local media firms; e-commerce service Snapdeal teams up with Hungama Digital Media to offer a streaming service to its users; and the [...]

Channel Factory, a global technology platform that maximises both performance efficiency and brand suitability for advertisers on YouTube, today [15th April] announced the results of a new survey that shows that people are flocking to YouTube for uplifting and mood [...]