GroupM Release Mid-Year Forecast; Alibaba Crack Down on Counterfeits with AI Platform
In today's ExchangeWire news digest: GroupM release their mid-year forecast for the UK's ad market; Alibaba launch a new AI platform to root out counterfeit luxury goods; and streaming services' linear TV ad spend increases. GroupM mid-year forecast emphasises digital's ascendancy The [...]
Italy's Gaming Industry Grows; Shoppable Ads Make Poor Impression
In today's ExchangeWire news digest: Italy's gaming industry is on the rise, according to the latest IIDEA census; research into shoppable ads reports an underwhelming response from US viewers; and subscription-based ecommerce tools provider Stackline secure a $130m investment from [...]
Twitter Launch "Blue" Subscription; Netflix in Podcast Push
In today's ExchangeWire news digest: Twitter launch a new consumer-focused subscription service called "Twitter Blue"; Netflix are reportedly looking to expand their podcast catalogue; and MobiTV are set to be acquired by competitor TiVo. Twitter trial “Blue” subscription service Twitter have launched [...]
Rakuten Advertising Brings on Magnite to Further Monetise Rakuten TV Inventory Across Europe
Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced Rakuten Advertising will leverage the Magnite CTV platform across Europe to broaden advertiser and agency access to inventory on Rakuten TV AVOD service. Magnite’s CTV platform further expands [...]
AT&T and Discovery to Build Streaming Giant; Amazon in Talks to Buy MGM
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: AT&T are reportedly planning to build a ‘super SVOD’ by combining WarnerMedia with Discovery; Amazon are rumoured to be in [...]
TF1 & M6 Propose Merger; Vungle Acquires TreSensa
In today’s ExchangeWire news digest: TF1 and M6 propose merger; Vungle acquires TreSensa; Kochava secures DigiCenter purchase. TF1 and M6 propose merger French broadcasters TF1 and M6 have entered into exclusive talks to merge with the aims of competing with online streaming [...]
Amazon Mull MGM Deal; New Draft Online Safety Bill Introduced in the UK
In today's ExchangeWire news digest: Amazon are rumoured to be in talks to acquire MGM; a new draft online safety bill is introduced in the UK, giving Ofcom the power to fine social media platforms for failing to protect their [...]
AT&T to Create 'Super SVOD'; ACMA Receive $4.2m for Media Code Enforcement
In today's ExchangeWire news digest: AT&T are reportedly planning to build a 'super SVOD' by combining WarnerMedia with Discovery; the Australian government promise AUD $4.2m to ACMA to help them enforce the News Media Bargaining Code; and the government of [...]
Verizon Sell Media Division; Matterkind Launch Contextual Matterkind News Marketplace
In today's ExchangeWire news digest: Verizon sell of their media division, which includes AOL and Yahoo, for USD $5bn; Matterkind and MAGNA launch Matterkind News Marketplace, a new contextual solution for news publishers; and advertising on streaming platforms grows amid [...]
Ad Platform Unruly Partners with Thece in Global Esports and Gaming Deal
Leading ad platform Unruly today announced a global gaming and esports partnership with The Consumer Engagement Co (Thece), a premier, global second-screen mobile engagement ad platform. As part of the partnership, Unruly’s advertisers will be able to access more than a billion livestream billboard ad impressions per week through one of the [...]
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