Lack of User Growth Sends Twitter Stock Down 11% Whilst Rubicon Stock Soars with Strong Revenue Growth
Twitter stock fell by 11% yesterday following disappointing Q2 2015 earnings. Although revenue was up, the lack of user growth has shaken market confidence.
– Q2 revenue of $502m, up 61% year-over-year (at constant currencies, revenue would have increased 68%)
– Advertising revenue totalled $452m, an increase of 63% year-over-year (71% at constant currencies)
– Mobile advertising revenue was 88% of total advertising revenue
– Data licensing and other revenue totalled $50m, an increase of 44% year-over-year
– US revenue totalled $321m, an increase of [...]
Yahoo, Microsoft, Apple, and SAP report strong earnings, pointing to continued growth in online advertising, mobile, and cloud services.
Yahoo Report Strongest Growth in Display Since 2010
Yahoo reported revenue growth of 15% year-over-year yesterday driven by strong growth in display and innovation in mobile search, as the company continues to transform. GAAP revenue increased from $1,084m in Q2 2014 to $1,243 in Q2 2015. However, increased cost of revenue ($44m in Q2 2014, $200m in Q2 2015) and a loss from [...]
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This year’s Ad Trader Conference, hosted in Berlin, is entering its second half, where the leading luminaries of the digital media industry in Germany gather to discuss accelerating the nascent programmatic media trading sector here. And the message from the stage was clear: ‘Clean up your act!’
Hidetaka Fukata Discusses The Launch Of i-Effect, DAC's New Third-Party Ad Server In The Japanese Market
Hidetaka Fukata is Executive Officer, Head of e-Business Group, at D.A. Consortium Inc. Here he discusses the launch of i-Effect, DAC’s new third-party ad server.
Can you give some background to “i-Effect(TM)” DAC’s new third party ad-serving technology?
Even though Third Party Ad-serving was introduced to Japan over a decade ago, Japanese Advertisers and Agencies have been reluctant to adopt it for a number of reasons, including the fact [...]
Tags Ad Serverad techad-serving technologyAdvertiserAgencyAPACAudience Buyingcreative optimisationD.A. Consortium IncD.A.CDACDigital MarketingDisplayDSPDynamic Ad OptimisationExchange NewsgoogleHidetaka Fukatai-effectIponWebiPS-XjapanMarketOnemedia planningmediamindOnline Marketingonline media buyingpredictive modellingPublisherpublishersRich Mediathird party ad serving
“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.”
Charles Darwin (1809-1882) Change is uncomfortable, unfamiliar and not without pain but the result is usually pretty positive. As an adaptable species, you’d have thought we’d have learnt that by now and embraced change at every opportunity.
However, Charles Darwin’s quote is very [...]
Vicki Lyon, Managing Director SpotXchange Asia-Pacific on why real-time bidding is a win-win for advertisers and publishers.
It is not surprising that advertisers are moving more of their ad dollars into Online Video, with Frost and Sullivan predicting Australian video expenditure to increase from $33m to $350m in three years and we are also seeing publishers looking to cash in.
Real-Time Bidding (RTB) for video is gaining traction in Australia and Asia-Pacific. [...]
Tags Ad ExchangeAdvertiseradvertisersAgencyAPACAPACAudience BuyingAustraliaAustraliaDataDigital MarketingDisplayExchange Newsexchangewire apacOnline MarketingOnline videopublishersreal time biddingRTBRTBspotXchangevicki lyonvideovideo advertising
Chris Brown, Team Lead, DoubleClick Performance Products in Australia, South East Asia & NZ Discusses The Ad Exchange Direct Deals Offering
Chris Brown is team lead at DoubleClick Performance Products in Australia, South East Asia and NZ. Here he discusses the progress made by the DoubleClick Ad Exchange in the region, timeframes around when mobile and video inventory will be made available and the recent Direct Deals launch.
Can you give some overview on the progress made by the DoubleClick Ad Exchange in the Australian and APAC markets? What similarities and differences did you see in relation to the UK [...]
Tags Ad Exchangead exchange buyingAdvertiseragenciesAgencyAPACasiaAudience BuyingAustraliaBehavioural TargetingDigital MarketingDisplaydoubleclickexchangewire apacgoogleMedia BuyingMobileNZOnline MarketingOnline videoPublisherpublishersRightMediaRTBRTBSEASouth East Asia
Jeff Wood, CEO Of aiMatch, On Being A Sell-Side Ad Serving Yield Management Platform, Simulation-Based Forecasting, Data Visualization & Recent Deal With CyberWing Japan
Jeff Wood on aiMatch, its presence in the Australian and wider APAC region and its sell-side ad serving platform for display, mobile, video, IPTV, and newsletters.
He talks about how aimatch helps publishers address channel conflict by providing a comprehensive view into inventory consumption patterns giving publishers the insight needed to optimize allocation of their inventory to maximize revenue while discussing how publishers use their Simulation-Based Forecasting to identify new revenue channels.
Wood discusses how aiMatch [...]
Tags Ad ServerAdvertiserAgencyaimatchatlasAudience Buyingaudience serverAustraliaBehavioural TargetingCyberWingDataData visualisationdata visualizationdigital advertisingDigital Marketingdisplaydisplay advertisingdrupalDynamic Ad OptimisationExchange Newsinventory consumptionIPTVjapanMedia BuyingmicrosoftMobileNew ZealandPublisherpublishersRTBsales forcastsell-side ad serving platformsimulation based forecastingthird partyTrading Deskwordpressyield managementyield management platform
Alex Littlejohn is President APAC of Adconion Media Group. Here he discusses how the recent smartclip acquisition puts the Adconion Media Group in a strong position globally to provide branding, direct response and video solutions. Littlejohn also provides insight into the growth of the online video and connected TV in Australia and APAC regions and predicts the smartclip acquisition will help accelerate the growth of the emerging Connected TV segment.
You recently announced the acquisition of smartclip. Who [...]
Tags Ad NetworkadconionAdconion Media GroupAdvertiseradvertisersAgencyAlex LittlejohnAPACAustraliaconnected tvDataDigital Marketingdr marketingEUExchange NewsIAB Online Advertising Reportin-stream advertisingin-stream inventorymedia agenciesnorth americaOnline videoonline video advertisingPublisherpublishersRich MediaRussiasmartclipvideo solutions
Ben Barokas, President & Co-Founder, Admeld, On Price Transparency, Bridging Buy & Sell Sides & The Swift Adoption Of SSP Technology In the Australian and APAC Markets
Ben Barokas, CEO and Co-Founder of Admeld on being a sell-side platform (SSP) for premium publishers and why Australian publishers are moving so rapidly to solve the same fundamental challenges other markets have faced.
Barokas also discusses the dynamics of the Australian market, yield optimisation, private exchanges, how technology is delivering efficiencies the market has been asking for and how both buyers and sellers are pushing each other to evolve.
Can you give an overview of Admeld and its offering in [...]
Tags Ad ExchangeAd Trading DeskadmeldAdvertiserAgencyAPACAudience BuyingAustraliaaustralian publishersben barokasbuysideCadreonCBSCPMDisplayDSPExchange NewsFOXNewsGroup Mikoninventory managementMedia BuyingMobileNBCOMDOnline Marketingphdpremium inventoryPrivate Exchangeprogrammatic buyingPublisherpublishersRTBRTB marketplaceSE AsiasellsideSingaporeSSPsydneytransparencyUK online advertising marketUS online advertising marketVivaKi