Since pioneering the technology several years ago, header bidding has been on the rise, with smart publishers looking to increase revenue by introducing more competition for their inventory.
In an interview with ExchangeWire, Tim Cadogan, CEO at OpenX (pictured below), believes that header bidding will continue to evolve in 2016 and drive significant growth in revenue and innovation across the industry.
ExchangeWire: The rise of header bidding, and its effect on inventory monetisation, was a big trend in 2015. Outside of pushing [...]
This week’s Latin American roundup brings news about one of the biggest print media publishers in Brazil, Abril Group, who has recently partnered with Google to boost programmatic model in their titles’ websites; MediaMath and Predicta’s deal to combine their portfolio; the launch of Facebook’s Instant Articles in the region; and Rubicon’s great expectations in Latin America in 2016 — including another publisher co-op.
Yesterday, (November, 3, 2015) the last ATS event of 2015 took place in New York City. The day started with a fireside chat between ExchangeWire’s CEO, Ciaran O’Kane and Michael Rubenstein, president, AppNexus. The discussion focussed on the future of independent ad tech companies, how publishers are fighting back against media giants and how on earth we ended up with ad blockers being commonplace.
Ad tech companies need a home to survive
Consolidation is driving change in the ad tech industry. A [...]
This week’s LATAM Roundup brings the quotes of Latin American executives during last Thursday’s IAB Brazil Ad Tech & Data; a more conservative view about the Latin American market; and finally an overview about video inventory, according to the latest TubeMogul report.
In today’s guest post, Time Inc. UK’s Dom Perkins, digital commercial development director, speaks exclusively to ExchangeWire about how the digital advertising market has served technology entrepreneurs well in the past 10 years.
The emergence of networks, offerings of reach and scale, along with the ability to provide audience platforms that enable greater targeting, efficiencies and attribution has given these entrepreneurs the opportunity to change the fabric of the digital landscape.
Advertisers and publishers have watched as new advertising and marketing technology [...]
Lack of User Growth Sends Twitter Stock Down 11% Whilst Rubicon Stock Soars with Strong Revenue Growth
Twitter stock fell by 11% yesterday following disappointing Q2 2015 earnings. Although revenue was up, the lack of user growth has shaken market confidence.
– Q2 revenue of $502m, up 61% year-over-year (at constant currencies, revenue would have increased 68%)
– Advertising revenue totalled $452m, an increase of 63% year-over-year (71% at constant currencies)
– Mobile advertising revenue was 88% of total advertising revenue
– Data licensing and other revenue totalled $50m, an increase of 44% year-over-year
– US revenue totalled $321m, an increase of [...]
Yahoo, Microsoft, Apple, and SAP report strong earnings, pointing to continued growth in online advertising, mobile, and cloud services.
Yahoo Report Strongest Growth in Display Since 2010
Yahoo reported revenue growth of 15% year-over-year yesterday driven by strong growth in display and innovation in mobile search, as the company continues to transform. GAAP revenue increased from $1,084m in Q2 2014 to $1,243 in Q2 2015. However, increased cost of revenue ($44m in Q2 2014, $200m in Q2 2015) and a loss from [...]
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This year’s Ad Trader Conference, hosted in Berlin, is entering its second half, where the leading luminaries of the digital media industry in Germany gather to discuss accelerating the nascent programmatic media trading sector here. And the message from the stage was clear: ‘Clean up your act!’
Hidetaka Fukata Discusses The Launch Of i-Effect, DAC's New Third-Party Ad Server In The Japanese Market
Hidetaka Fukata is Executive Officer, Head of e-Business Group, at D.A. Consortium Inc. Here he discusses the launch of i-Effect, DAC’s new third-party ad server.
Can you give some background to “i-Effect(TM)” DAC’s new third party ad-serving technology?
Even though Third Party Ad-serving was introduced to Japan over a decade ago, Japanese Advertisers and Agencies have been reluctant to adopt it for a number of reasons, including the fact [...]
Tags Ad Serverad techad-serving technologyAdvertiserAgencyAPACAudience Buyingcreative optimisationD.A. Consortium IncD.A.CDACDigital MarketingDisplayDSPDynamic Ad OptimisationExchange NewsgoogleHidetaka Fukatai-effectIponWebiPS-XjapanMarketOnemedia planningmediamindOnline Marketingonline media buyingpredictive modellingPublisherpublishersRich Mediathird party ad serving
“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.”
Charles Darwin (1809-1882) Change is uncomfortable, unfamiliar and not without pain but the result is usually pretty positive. As an adaptable species, you’d have thought we’d have learnt that by now and embraced change at every opportunity.
However, Charles Darwin’s quote is very [...]