Latest Stories

• Former Senior Executive from P&G Joins Cedara Advisory Board to Help Drive Sustainable Innovation in the Media Industry

  2 years ago News

  

  Cedara, The Carbon Intelligence Platform, is excited to announce a significant addition to its Advisory Board, Gerry D’Angelo, former VP, global media at Procter & Gamble (P&G), is bringing his wealth of expertise and passion for sustainability to further strengthen [...]

• Navigating the Nexus of Advertising, Sustainability, and Attention Metrics: Insights from Duration Media's Brian Murphy

  2 years ago News

  

  Brian Murphy, chief revenue officer at Duration Media, discusses the overlap of digital advertising, sustainability, and attention metrics. Murphy delves into the industry's proactive approach to emissions reduction, the significance of verifiable emissions data for green media solutions, and the [...]

• AlgoriX & LiveRamp Partner to Accelerate Addressability for the Mobile Advertising Ecosystem

  2 years ago News

  

  AlgoriX and LiveRamp have announced a multifaceted partnership to accelerate the cookieless transition for the digital advertising ecosystem. AlgoriX will enable global customers of its demand-side platform (DSP) and supply-side platform (SSP) to transact on LiveRamp’s RampID, as well as [...]

• Japan to Investigate Google for Antimonopoly Breaches; 40% of APAC Shoppers use Social Media for Inspiration

  2 years ago News

  

  In today’s ExchangeWire news digest: Japan will look into potential antimonopoly breaches by Google; naround 1 in 5 APAC consumers use social media for purchases; and Zhipu AI amasses ¥2.5bn (~£280.8m this year). Google to be investigated in Japan The Japan Fair [...]

• Seedtag's Emilia Kirk on Revolutionising Contextual Advertising in the Post-Cookie Era

  2 years ago News

  

  In an interview with ExchangeWire, Emilia Kirk, UK commercial director at Seedtag, delves into the intricate world of contextual advertising within the post-cookie era. Kirk explores the nuances of precision targeting and ethical data practices, offering a unique glimpse into [...]

• TikTok Launches New OOH Offering; Netflix Q3 Results Suggest Password Crackdown is Working

  2 years ago News

  

  In today’s ExchangeWire news digest: TikTok launches its global “Out of Phone” offering; Netflix reports positive subscriber growth in Q3; and Temu takes South Korea by storm. TikTok introduces “Out of Phone” Short-form video platform TikTok has launched a new out-of-home offering. [...]

• ExchangeWire on Google's Privacy Sandbox, Antitrust, and FAST

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire CEO Rachel Smith and CSO Ciarán O'Kane join research lead Mat Broughton to discuss the upcoming rollout of Google's Privacy Sandbox; proposed antitrust measures to level the ad tech playing field; [...]

• The Stack: Google Rolls Out Demand Gen, TikTok Says it has Taken Action to Reduce Misinformation

  2 years ago News

  

  This week: Google's AI-powered Demand Gen becomes available to advertisers, TikTok responds to calls from the EU to tackle misinformation... Google Ads begins roll out of Demand Gen Google Ads has initiated a global roll out of its new AI-powered tool, Demand Gen... TikTok [...]

• Seedtag's New Contextual Audiences Connect Brands With Unique Consumer Interests Without Personal Data

  2 years ago News

  

  Seedtag, the leading global contextual advertising company, has launched its advanced Contextual Audiences powered by its proprietary contextual AI technology, Liz.  With the launch of Contextual Audiences, Seedtag is providing advertisers with a new targeting capability that empowers them to engage [...]

• IPA Bellwether Q3 23: Total Marketing Budget Growth Slows, Main Media Spend Rises

  2 years ago News

  

  The latest IPA Bellwether report has shown a strong rise in main media spend, but growth in total budgets has continued to slow. What does the industry make of the Q3 results? The latest IPA Bellwether survey shows the tenth successive [...]