Latest Stories

• Index Exchange & FreeWheel Announce Direct Integration for Efficient Streaming TV Buying

  2 years ago News

  

  Index Exchange Inc., one of the world’s largest independent ad exchanges, today (December 19th, 2023) announced a direct integration with FreeWheel, a global technology platform for the television advertising industry.   This integration partnership unlocks a new direct path to premium streaming TV inventory, enhancing media [...]

• LoopMe Secures Two Patents for its AI-Powered Intelligent Marketplace

  2 years ago News

  

  LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today (December 19th, 2023) announced that it has been granted two patents for the novel technology enabling its Intelligent Marketplace for buyers and sellers.  The first [...]

• Attention isn’t Sustainability’s Silver Bullet

  2 years ago News

  

  Planning and buying attention will not solve digital advertising’s sustainability challenges - but placing a greater focus on the location and quality of inventory can help shape the industry’s environmentally conscious future. Liam Brennan, managing director at The Responsible Marketing [...]

• Zeotap CDP Introduces Non-Customer Entity Data to Expand the Horizon Beyond Customer Data

  2 years ago News

  

  Zeotap CDP, the easy, secure, and impactful customer data platform, is thrilled to introduce its  “Non-Customer Entity Data” feature. This innovative tool marks a significant leap in the realm of customer data platforms (CDPs), enabling businesses to integrate and activate [...]

• AudienceProject & Microsoft strike ad measurement deal; Boots to launch AI personal shopper; YouTube delays co-viewing ad measurement plans 

  2 years ago News

  

  On today’s ExchangeWire digest: AudienceProject & Microsoft strike ad measurement deal; Boots to launch AI personal shopper; YouTube delays co-viewing ad measurement plans… AudienceProject has struck a deal with Microsoft Advertising to provide independent and continuous audience measurement for ads bought [...]

• How Funcom & Quantcast Took The Gaming World by Storm With Dune:Awakening 

  2 years ago News

  

  Over 265,000 members of the gaming community gathered in Cologne, Germany, for 2022’s Gamescom, the world’s largest gaming convention. The event was watched widely around the globe, amassing 130 million views online. Among the game launches announced at the event [...]

• Adverty Selects PubMatic as Global Preferred PMP Partner, Elevating In-Game Advertising Ecosystem 

  2 years ago News

  

  In a strategic move set to redefine the landscape of in-game advertising, Adverty, the leading in-play ad platform, proudly announces its extended partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future. This collaboration solidifies [...]

• Yahoo Year in Review 2023: Singapore's Top Online Searches Unveiled

  2 years ago News

  

  Yahoo has released its highly anticipated Year in Review 2023 - an annual collection of the most searched categories based on anonymised interest patterns of what was searched by users on Yahoo.  Serving as a rich resource and insight into the [...]

• Maximising Attention for Publishers: Adnami eAPM Analysis Identifies Website Layout’s Impact on Attention

  2 years ago News

  

  This analysis examines the eAPM data from the Adnami Attention Score to find and develop insights specifically geared towards publishers. These findings review attention in the layout context, specifically for news sites.  The analysis revealed underlying characteristics top-performing news websites share [...]

• First Place in the kress Pro-Ranking 2023

  2 years ago News

  goTom is the top-rated marketing tool in this year’s ranking by the media magazine kress pro. In the final weeks of the year, we are delighted to receive another award: goTom is the top-rated marketing tool in this year's kress report [...]