Latest Stories

• November's Ad Industry Financials - Big Tech

  2 years ago News

  

  Welcome to the first in our quartet of quarterly articles assessing the state of play of the industry, through its array of publicly-listed companies. First out of the block were the big tech companies and social platforms, namely Amazon, Apple, [...]

• InMobi Launches InMobi Choice CMP to Enhance Frictionless Consent Management for Publishers

  2 years ago News

  

  Today, November 16th, 2023, InMobi, a leading provider of content monetisation and marketing technologies that help businesses fuel growth, has launched the InMobi Choice Consent Management Platform (InMobi CMP), a self-service solution designed to help publishers seamlessly align with the rapidly [...]

• Blis Announces SBTi’s Approval for its Near-Term Target for Carbon Reduction

  2 years ago News

  

  Blis, the omnichannel advertising platform, today (November 16th, 2023) announced that its near-term target for carbon reduction has been validated by the Science Based Targets initiative (SBTi). This UN-backed global body enables businesses to set emissions reduction targets that align [...]

• DoubleVerify Announces Strategic Hires to Accelerate EMEA Growth

  2 years ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announces significant expansion across EMEA, including new senior hires in the region. Lisa Mahfud, Daniele Maccarrona, and Kenny Spangberg will spearhead growth for DV, each taking on the [...]

• Seedtag Strengthens its Leadership Team with New CFO & SVP of Strategy

  2 years ago News

  

  Seedtag, the leading contextual advertising company, has announced two key appointments to its leadership team, Eric Lebeau as chief financial officer (CFO) and Nick Timms as senior vice president (SVP) of strategy. Timms will be based out of Seedtag’s London [...]

• Meta challenges EU’s digital rules; Microsoft unveils custom AI chips; Amazon to sell products directly through Snapchat ads 

  2 years ago News

  

  In today’s ExchangeWire digest, Meta challenges EU’s digital rules; Microsoft unveils custom AI chips; Amazon to sell products directly through Snapchat ads  Meta challenges EU’s digital rules  Meta is the first company to publicly challenge the EU’s Digital Markets Act. Within the [...]

• Vevo Partners with Publica by IAS to power global CTV ad serving

  2 years ago News

  

  Publica by IAS, a leading Connected TV (CTV) ad server owned by Integral Ad Science, has formally announced its new global partnership with Vevo, the world's leading music video network. This collaboration enables Vevo to improve their advertisers’ targeting capabilities, [...]

• Butler/Till's Scott Ensign on Harnessing Curation for Quality-Driven Advertising

  2 years ago News

  

  As Curation continues to make waves in ad tech, ExchangeWire caught up Butler/Till's chief strategy officer, Scott Ensign, who examines Curation's ability to marry programmatic efficiency with quality assurance. Scott highlights how the decline of third-party cookies is reshaping data [...]

• Adelaide Launches Dynamic Certification Programme to Help Media Professionals Navigate the Nuances of Attention Metrics

  2 years ago News

  

  Adelaide, the leader in attention-based media quality measurement, has announced the launch of AU University, a free certification programme designed to expand the knowledge of media professionals in the field of attention metrics.  The self-guided online curriculum is curated for both [...]

• Google sends 36% of Safari ad revenue to Apple; Nepal to ban TikTok; YouTube cracking down on AI-generated videos 

  2 years ago News

  

  In today’s ExchangeWire digest: Google sends 36% of Safari ad revenue to Apple; Nepal to ban TikTok; YouTube cracking down on AI-generated videos…  Google sends 36% of Safari ad revenue to Apple  According to an expert testifying on behalf of Google, the [...]