Latest Stories

• One Year In, IDFA Shows Promising Signs for Media Buyers

  4 years ago News

  

  Ahead of ATS Singapore 2022, Lashanne Phang, senior director, mobile at PubMatic, writes about how ad targeting on mobile has fared over the year since Apple's changes to IDFA in this exclusive article. Google recently decided to push back their deprecation [...]

• Shopee Surpasses Alibaba in International Sales; Amazon Searches for Entertainment Exec

  4 years ago News

  

  In today's ExchangeWire news digest: Alibaba loses its top spot across international markets to Taiwan's Shopee; Amazon searches for a senior executive to lead its entertainment division; and Mediaocean purchases Imposium to expand its CTV offerings.   Shopee overtakes Alibaba across international [...]

• H&M Quietly Returns to Alibaba’s Tmall; FTC Sued in Idaho

  4 years ago News

  

  In today's ExchangeWire news digest: H&M quietly relists on Alibaba's Tmall after Xinjiang controversy;  an Idaho firm sues the FTC, claiming the agency could take wrongful legal action against it over its use of data; and TikTok's algorithms and content [...]

• Secret Talks Between Facebook and Apple Revealed; Unity Turns Down AppLovin Proposal

  4 years ago News

  

  In today's ExchangeWire news digest: secret talks between Apple and Facebook to "build a business together" revealed; Unity turns down AppLovin's unsolicited purchase offer; and Nexstar to acquire the CW Network.   Apple and Facebook secret talks revealed A report from the Wall [...]

• The Evolution of Publishers

  4 years ago News

  

  In this exclusive article ahead of ATS Singapore 2022, Pankil Mehta, chief business officer at AndBeyond.Media, assesses the rapid and, seemingly, unstoppable evolution of publishers and programmatic advertising. The exponential speed at which programmatic advertising was invented, mechanised, and evolved feels like the [...]

• Former Twitter Manager Found Guilty of Spying; FTC Turns to Public to Inform Surveillance Legislation

  4 years ago News

  

  In today's ExchangeWire news digest: a former Twitter manager has been found guilty of spying for Saudi Arabia; the FTC has opened invited public comment on commercial surveillance to inform legislation; and Egyptian start-up Homzmart has raised USD$23m (£18.9m) in [...]

• The Stack: SoftBank Drops USD$23.4bn; SnapChat Launches New Feature for Child Safety

  4 years ago News

  

  This week: SoftBank reveals excruciating USD$23.4bn loss, Snapchat introduces 'Family Centre' to enhance child-users' safety online... It's been a week of flux for ad tech, with new developments shifting the value of key players in the sector. In Japan, tech behemoth [...]

• Spark Foundry's Azad Ali on the Fall of Q Commerce, Apple’s DSP, and Publisher Topics Woes

  4 years ago Podcast

  

  In this week's episode of The MadTech Podcast, Azad Ali, head of performance insight at Spark Foundry, joins Grace Dillon and John Still to discuss the decline of rapid-delivery services, Apple's rumoured plans for a DSP, and publishers' concerns about [...]

• The MadTech Sketch: Chrome's Insane Addressability Problem

  4 years ago News

  

  In this week's MadTech Sketch, Ciaran O'Kane illustrates Google Chrome's addressability issue, and discusses why it's a major problem for the industry. Last week Google announced it was pushing its timeline for deprecating third-party cookies in its Chrome browser.  The cookie [...]

• Disney Bumps Streaming Prices; China’s CCDI Extends 'Big Fund' Probe

  4 years ago News

  

  In today's ExchangeWire news digest: Disney announces it will increase the prices of its streaming services; China’s CCDI launches three new investigations relating to the country's 'Big Fund'; and a chatbot developed by Meta has said the company "exploits people [...]