Latest Stories

• Zeotap & TikTok for Business Join Forces to Bring Optimised Targeting to TikTok Campaigns

  2 years ago News

  

  Zeotap Data, the fully-consented people-based, deterministic data composed of over 500 million unique IDs, announces a new partnership with TikTok for Business, the ad platform of the popular short-form video entertainment platform, TikTok. This strategic collaboration aims to enable advertisers [...]

• CMA Acknowledges Grounds to Clear Microsoft-Activision Deal; TikTok Shop Faces Resistance in Indonesia

  2 years ago News

  

  In today's ExchangeWire news digest: the Competition and Markets Authority acknowledges there are grounds to clear Microsoft's planned acquisition of Activision; TikTok Shop faces regulatory headwinds in Indonesia; and Amazon appears set to take adverts to Prime. CMA says there are "reasonable [...]

• McCann World Group’s Ritu Lakhanpal on ‘Greenhushing’, a Social Commerce Ban, and Ad Trust

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Ritu Lakhanpal, managing partner, McCann World Group, joins ExchangeWire research lead Mat Broughton and CSO Ciarán O'Kane to discuss 'greenhushing', Indonesia's plan to ban social commerce, consumers' trust in advertising, and more. Unilever [...]

• New IAB Europe Board Elects Chairman, Executive Committee

  2 years ago News

  

  The new board of directors at IAB Europe, the European-level association for the digital marketing and advertising ecosystem, have designated a new chair, vice chair, and other officers.   Thomas Duhr, member of the board of the Bundesverband Digitale Wirtschaft (BVDW), [...]

• The Stack: WhatsApp Denies Move to Ads, Musk Considers Paywall for X

  2 years ago News

  

  This week: Meta denies ads will come to WhatsApp, X users may be charged to battle bots... Social media dominated headlines this week, with Meta’s head of WhatsApp denying reports there were plans to bring ads to the platform to boost [...]

• Digital Audio Advertising: A Vital Component of Your Next Multi-Channel Marketing Strategy

  2 years ago News

  

  The world of audio is changing, and the possibilities for advertisers in the space are growing. In this article, Kym Treasure, founder & CEO of Audacia Audio, delves into the significance of digital audio advertising in today's dynamic marketing [...]

• Middle East to Become the World's Fastest-Growing Ad Market; Microsoft to Unveil "Vision" for AI

  2 years ago News

  

  In today's ExchangeWire news digest: the Middle East's ad market is set to become the fastest-growing in the world; Microsoft is expected to reveal how it plans to integrate AI into its products and services at a special event; and [...]

• Scibids AI-Powered Brainlabs’ Digital Strategy Drives 10x ROI for Icelandair

  2 years ago News

  

  Scibids, the global leader in artificial intelligence (AI) for digital marketing, announces a collaboration with Icelandair and its digital media agency, Brainlabs. By leveraging Scibids’ customisable AI, Brainlabs has achieved exceptional results for Icelandair’s programmatic ad campaigns.  With a focus on [...]

• The MadTech Podcast Special: Ad Tech Trends & the Data Landscape Across APAC and Beyond

  2 years ago Podcast

  

  In this special episode of The MadTech Podcast, Kristina Prokop, chief operating officer and co-founder of Eyeota, joins ExchangeWire's editorial lead, Mariam Ahmad, to discuss the big data question. Together, Kristina and Mariam discuss what a cookieless future could look like [...]

• Ethical Considerations in AI-Driven Advertising: Striking the Right Balance

  2 years ago News

  

  Exploring the multifaceted realm of ethical considerations in AI-driven advertising, we delve into the pressing concerns it raises, highlighting the importance in establishing a balance between AI-driven marketing strategies and ethical values. AI-driven advertising has revolutionised how businesses connect with their [...]