Latest Stories

• The Cat-and-Mouse Game of Ad Fraud: Staying Ahead of Threats

  2 years ago News

  

  It's time to rethink the ways that the ad tech sector approaches a growing criminal enterprise that is worth billions of dollars. While Hollywood portrayals of mafia bosses gleefully orchestrating lucrative criminal plots have embedded themselves in our collective cultural imagination, [...]

• AA/WARC releases its latest Expenditure Report; Meta to launch ad-free paid subscription plans; Executive order aims to cut AI risks

  2 years ago News

  

  In today’s ExchangeWire news digest: AA/WARC releases its latest Expenditure Report; Meta to launch ad-free paid subscription plans for Facebook and Instagram in Europe; and Executive order by Biden administration aims to cut AI risks.   AA/WARC releases its latest Expenditure Report  Advertising [...]

• Equativ announces full-stack integration with IRIS.TV

  2 years ago News

  

  Leading content data platform joins forces with ad tech innovator to shape the post-cookie video and CTV future: providing better insight-powered contextual ad targeting. Equativ, the global leading independent ad platform, has today announced its official partnership with IRIS.TV — the [...]

• Navigating the Evolving Landscape of Attention: Insights from InMobi Exchange

  2 years ago News

  

  "As the industry grapples with so much uncertainty around identity, it’s vital for advertisers and publishers to 'own' their attention metrics rather than relying on the big platforms to share those insights." With just two weeks to go until ExchangeWire's LIVE [...]

• Azerion Joins Forces with Sovereign Nature Initiative to Support Forgotten Parks Foundation

  2 years ago News

  

  Azerion, the digital advertising and entertainment media platform renowned for the social game Hotel Hideaway, proudly announces a collaboration with the non-profit organisation Sovereign Nature Initiative (SNI), benefitting the Forgotten Parks Foundation (FPF). Together, they are set to transform the [...]

• Google paid USD$26bn for default search engine status; Buzzfeed in talks to sell Complex Networks

  2 years ago News

  

  In today’s ExchangeWire news digest: Google paid USD$26.3bn (£21.7bn) for default search engine status in 2021; Omnicom acquires Flywheel for USD$835m (£688m); and Buzzfeed in advanced talks to sell Complex Networks. Google paid USD$26bn for default search engine status Google paid USD$26.3bn [...]

• Research by DAIVID Reveals the Most Terrifying Ad of All Time

  2 years ago News

  An Uber Eats campaign that warns about the dangers of running out of treats on Halloween night is the scariest ad of all time.  That’s according to new research from creative effectiveness platform DAIVID, which ahead of Fright Night has [...]

• AMC Launches Programmatic Ad Buying for TV; Meta Revenue up 23% for Q3

  2 years ago News

  

  In today's ExchangeWire news digest: AMC Networks reveals its programmatic ad buying capabilities; Meta reports strong revenue growth for Q3 but warns of "volatility" to come; and Shein and Temu call for an end to their legal battles in the [...]

• ExchangeWire on TikTok's 'Out of Phone', Scrutiny Towards Apple's Carbon Neutral Claims, and How AI is Impacting Ad Tech

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's head of content John Still is joined by COO Lindsay Rowntree and research lead Mat Broughton. Together, the team discusses TikTok's new OOH offering, the EU's response to Apple's claims of [...]

• The Stack: TikTok Launches "Out of Phone", Japan to Investigate Google

  2 years ago News

  

  This week: TikTok rolls out its news OOH offering, Japan's Fair Trade Commission to probe Google... TikTok introduces “Out of Phone” Short-form video platform TikTok has launched a new out-of-home offering, “Out of Phone”... Google to be investigated in Japan The Japan Fair Trade Commission [...]