Latest Stories

• FCA to Clamp Down on Online Scam Ads; US Withdraw TikTok Ban

  5 years ago News

  

  In today's ExchangeWire news digest: the FCA will take legal action against social media platforms and search engines that show ads promoting financial scams; the Biden administration have rescinded executive orders filed by former president Trump attempting to ban TikTok [...]

• With Fragmentation Comes the Opportunity to Put CX First - Q&A with Seun Odeneye

  5 years ago News

  

  In this exclusive interview with ExchangeWire, Seun Odeneye, managing director of Matterkind UK & Ireland and judge of The Wires Global 2021, discusses industry fragmentation, and assesses the challenges and opportunities it presents to ad tech.   What’s causing the industry to become fragmented? I [...]

• Shein to File Historic IPO; Londoners Willing to Share Data to Speed-Up Post-COVID Freedom

  5 years ago News

  

  In today's ExchangeWire news digest: Chinese fast-fashion company Shein are reportedly eyeing a record-breaking USD $47bn IPO; Londoners prove generally willing to share their data in order to regain pre-pandemic freedoms; and Babylon will go public via a USD $4.2bn [...]

• The State of Play in Ad Fraud

  5 years ago News

  

  While the trials and tribulations of the new cookie-less era continue to dominate the focus of the digital marketing industry, one unwanted aspect of our sector continues to lurk ominously: ad fraud. In this article, ExchangeWire speaks to a number [...]

• Google Accused of Making Location Data Less Private; Getir Secure $7.5bn Valuation

  5 years ago News

  

  In today's ExchangeWire news digest: allegations that Google deliberately made smartphone users' location data harder to keep private emerge; grocery delivery firm Getir secure a USD $7.5bn valuation after raising USD $550m in a series D funding round; and Rent [...]

• Holland & Barrett Launch on Tmall; Australian Agency Staff Shift to Indies

  5 years ago News

  

  In today's ExchangeWire news digest: Holland & Barrett set up a flagship online store on Tmall; and Australia's leading media agencies are losing staff to their independent competitors.   Holland & Barrett launch on Alibaba’s Tmall Holland & Barrett will set up a [...]

• dentsu's Joe Camp on First-Party Data, Netflix's Ecommerce Move, and Adapting to Digital TV

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, Joe Camp, senior media partnerships manager at dentsu, joins ExchangeWire’s Rachel Smith and Anne-Marie Sheedy to discuss the latest news in ad tech and martech. Together, they cover: - First-party data will empower retailers and [...]

• Amazon Block Google's FLoC; Amazon Forecast to Become Top UK Retailer by 2025

  5 years ago News

  

  In today's ExchangeWire news digest: Amazon have reportedly begun blocking Google's FLoC solution from their websites; new research forecasts that Amazon will replace Tesco as the UK's leading retailer in the next four years; and CAA sell their majority stake [...]

• IAB Tech Lab Sued Over RTB; Vungle Acquire JetFuel

  5 years ago News

  

  In today's ExchangeWire news digest: the Irish Council for Civil Liberties sue the IAB Tech Lab over the data-sharing practices behind real-time bidding; mobile performance marketing firm Vungle acquire influencer marketing platform JetFuel; and eMarketer predict that the US' TV [...]

• Colorado Introduces State Privacy Law; Consumers Feel Less Affinity with Brands

  5 years ago News

  

  In today's ExchangeWire news digest: Colorado becomes the third US state to introduce its own privacy legislation; consumers feel less attached to, and more suspicious of, brands, a Havas study finds; and mobile apps and games automation platform Bidshake are [...]