Latest Stories

• When Digital Ads Go Rogue, and the Quest for Nuanced AI

  6 years ago News

  

  In this exclusive article written for ExchangeWire, Omar Amath, head of ad and data operations (pictured below), agenda21, highlights how third-party content verification platforms can assist in ensuring brand safety, while aiding publishers reclaim revenue lost to over-zealous block-listing. News stories [...]

• Sue Hunt on the Olympics, Criteo, and Quibi

  6 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Sue Hunt, independent advisory consultant, to discuss the latest news in ad tech and martech. On this week's episode: - As concerns over the outbreak [...]

• Changing Attitudes Towards Walled Gardens vs. Open Web; Record TAG Recertifications

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Changing attitudes towards walled gardens vs. open web; record TAG recertifications; Criteo announces new traffic generation solution; M&C [...]

• Does Programmatic Advertising Have a Targeting Problem? An Investigation

  6 years ago News

  

  In this exclusive article written for ExchangeWire, Stephen Byrne (pictured below), regional VP at smartclip, discusses whether programmatic advertising currently has a targeting problem, despite it supposedly being the primary advantage to the channel. Successful digital video advertising is based on [...]

• Crumbling Cookies will be Good for User Privacy. Next Task: Improving the Web Experience

  6 years ago News

  

  In this exclusive article written for ExchangeWire, Matthew Goldhill (pictured below), founder and CEO of Picnic Media, discusses how the recent moves to phase out the third party cookie will be a positive shift for consumer privacy, yet such moves [...]

• Publishers Let Randoms Stick Ads In Their Slots

  6 years ago News

  

  In his latest article penned for ExchangeWire, Independent Ad Fraud Researcher Dr. Augustine Fou (pictured below) discusses the risk publishers face by allowing third-party vendors to serve ads into slots on their sites. Would you let someone stick their germ-ridden, muddy [...]

• International Women's Day: The Long & Winding Road to Gender Diversity

  6 years ago News

  

  With International Women's Day on 8 March, ExchangeWire asked leading women in the industry if they feel we are any closer to gender diversity, the positive initiatives taking place, and what work still needs to be done. Twenty five brilliant [...]

• Silverbullet Acquires Videobeet Italia S.R.L.; Azerion Acquires Collective Media Europe

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Silverbullet acquires Videobeet Italia S.R.L.; Azerion acquires leading digital ad experts Collective Media Europe; BDG selects Rubicon Project [...]

• The Stylist Group's David Hayter on the FTC, Ad Tech 2.0, and E-Commerce

  6 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O'Kane and Rachel Smith are joined by David Hayter, head of digital, The Stylist Group, to discuss the latest news in ad tech and martech. On this week's episode: - In the [...]

• Creativity, Data and the Future of Agencies

  6 years ago News

  

  Writing exclusively for ExchangeWire, Jon Goulding (pictured below), CEO at Atomic, discusses the future of creative agencies, the role of data in long-term success, and the coordination of strategic and creative teams. There are lots of people out there saying there [...]