Latest Stories

• Origin, Timing, Provenance and Quality: Is Data the New Wine?

  6 years ago News

  

  In this exclusive article for ExchangeWire, Jamie Toward (pictured below), head of data, UK & NL, Teads, discusses how data is perhaps less like oil, as it is commonly compared with, and instead is more analogous to wine. “Data is the [...]

• Web Advertising is a Sinking Ship for Brands. In-App Advertising can be the Lifeboat

  6 years ago News

  

  Writing for ExchangeWire, Niklas Bakos (pictured below), CEO and founder of Adverty, discusses how in-app and in-game advertising have changed from recent years, and how these changes are combining with pressures in web advertising to make these channels particularly enticing [...]

• IAB UK Announces Gold Standard 2.0; Integral Ad Science Releases Pulse Report 2020

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAB UK announces Gold Standard 2.0; Integral Ad Science releases Pulse Report 2020; DoubleVerify announces Programmatic Platform Certification [...]

• Index Exchange's James Prudhomme on Cookies, the ICO, and the NYT

  6 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O'Kane and Lindsay Rowntree are joined by James Prudhomme, executive vice president, international, Index Exchange, to discuss the latest news in ad tech and martech. On this week's episode: - In the [...]

• Global Announces Launch of DAX Across Outdoor and Audio; Finecast’s Addressable TV Services Verified by PwC

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Global announces launch of DAX across outdoor and audio; Finecast's addressable TV services verified by PwC; Infosum partners [...]

• Mail Metro Media's Lauren Dick on Third-Party Cookies, Data & Tech, and TikTok

  6 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O'Kane and Lindsay Rowntree are joined by Lauren Dick, director of business development, Mail Metro Media, to discuss the latest news in ad tech and martech. On this week's episode: - Google [...]

• Why Content is the New Digital Hero

  6 years ago News

  

  Writing exclusively for ExchangeWire, Andrew Morsy (pictured below), managing director international, Peer39, takes a creative look at how content, rather than audience, is set to become the point of focus for the digital advertising industry. If digital advertising was a blockbuster [...]

• IPA Bellwether Report Q4 2019: Return to Marketing Budget Growth

  6 years ago News

  

  The IPA Bellwether Q4 2019 Report, released today 15th January 2020, has revealed a 4% overall increase in marketing budgets, the first such increase since the first quarter of the year. Growth is anticipated to accelerate through 2020 as the [...]

• Seven Reasons To Attend ATS Stockholm

  6 years ago News

  

  We will be hosting our first event in the Nordics in over eight years on Tuesday, 19th February. ATS Stockholm will focus on the key areas affecting the industry as we head into an uncertain decade for digital marketing. Are we [...]

• The 2020 Digital Landscape

  6 years ago News

  

  As we enter 2020, ExchangeWire speaks to Reprise to discuss their predictions for the digital landscape for the year ahead. The future of 5G A key technology for 2020 is the much-anticipated 5G network, which will be particularly impactful on the Internet [...]