Latest Stories

• Ipsos MMA & Adform Partner to Leverage First-Party Data for Unified Marketing Measurement & Optimisation

  3 years ago News

  Ipsos MMA, a recognised leader in measuring and optimising advertiser marketing investments, has partnered with Adform, a global, independent, and fully integrated advertising platform, to bolster its unified marketing measurement and optimisation, leveraging Adform’s ID Fusion solution.  This approach integrates first-party [...]

• Octave Audio Launches Scaleable Podcasting Solution

  3 years ago News

  

  Digital audio company Octave Audio, a joint venture by News UK and Bauer Media, today (September 27th, 2022) announces the launch of its scaleable podcasting solution. Octave has more than quadrupled the number of titles it has access to, bolstering [...]

• EX.CO Propels 27% Revenue Growth for Travel Website Network BoardingArea

  3 years ago News

  

  EX.CO - The Experience Company, the world’s leading content experience platform powering billions of personalised interactions around the web, announced new case study results that indicate BoardingArea, a network of 60+ business travel and frequent flyer websites, is earning 27% [...]

• Adform UK Continues its Growth With Four New Appointments

  3 years ago News

  Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, announce a significant expansion of its UK team with the appointment of four new team members: Julien Sneeuwjagt – enterprise sales director; Allan Sheriff – global [...]

• Sojern Celebrates 15 Years Supporting Travel

  3 years ago News

  Sojern, the leading digital marketing platform built for travel, celebrates 15 years this month. Founded in 2007, Sojern has maintained an unwavering focus on travel from day one. It began by targeting travellers with advertisements on printed airline boarding passes, [...]

• Optus Opposed Privacy Law Changes; Livewire Raises AUD$4.7m

  3 years ago News

  

  In today's ExchangeWire news digest: Optus opposed privacy law changes; Livewire raises AUD$4.7m (£2.8m); and W3C forms first board. Optus opposed privacy law changes Australian telco Optus have repeatedly opposed proposed changes to the federal Privacy Act, claiming that implementing a system [...]

• Self-Serve Provider DanAds Expands its Global Presence with New Office in New York

  3 years ago News

  

  DanAds, the leading provider of self-serve advertising technology, has officially opened a new office space in New York City. With a strong US roster of clients, including The Washington Post, Roku, Tripadvisor, and Expedia Group, the new office not only [...]

• The Stack: ByteDance Down a Quarter in 12 Months; Schneider Electric Acquires Aveva for £9.5bn

  3 years ago News

  

  This week: ByteDance's valuation drops by 25% in 12 months, Schneider Electric buys Aveva for £9.5bn... Transition seems to have been a key theme across ad tech this week. Video-sharing platform ByteDance saw its value slipped by a quarter to USD$300bn [...]

• Fionn Hyndman on SVOD, Marketing Analytics, and PandaAds

  3 years ago Podcast

  

  On this week's episode of The MadTech Podcast, digital consultant Fionn Hyndman joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss the APAC SVOD market, the future of marketing analytics, and PandaAds.   APAC sustains its SVOD momentum Will such an explosion in [...]

• Yoav Arnstein Joins Nexta.io's Board of Directors

  3 years ago News

  

  Copenhagen, Nexta.io, an omni-channel advertising platform for publishers, agencies, and market places, welcomes Yoav Arnstein as a member of its board of directors. Yoav, who in his current role  as director of product management at Meta, brings over 15 years [...]