Latest Stories

• El Podcast de Cristina Mitre a Phenomenon in Spanish Podcasting Joins Acast

  3 years ago News

  

  Acast, the world's largest independent podcast company, has partnered with popular Spanish journalist, podcaster and author Cristina Mitre, to host, monetise, and distribute her podcast globally.  El podcast de Cristina Mitre is Spain’s go-to podcast for beauty, nutrition, fitness, and wellness [...]

• Meta Bolsters VR Ambitions with Lofelt Acquisition; FTC Probes Amazon Acquisition of 1Life

  3 years ago News

  

  In today's ExchangeWire news digest: Meta purchases Lofelt to boost its VR capabilities; the FTC launches an investigation into Amazon's USD$3.9bn (£3.3bn) deal to buy 1Life; and Apple surpasses Android devices used in the US.   Meta acquires Berlin’s Lofelt Meta has purchased [...]

• Yahoo Elevates Sebastian Graham to Grow High-Demand Native Ad business in APAC

  3 years ago News

  

  Yahoo has promoted Sebastian Graham to director of native APAC, effective immediately. In his new role, Graham will oversee the strategy for native advertising through Yahoo’s unified ad tech stack in APAC. Graham’s remit will include strengthening Yahoo native ad product [...]

• Amobee & ID5 Partnership Enabled Boutique Wine Brand Gusbourne to Increase Reach & Conversion

  3 years ago News

  

  ID5, the market-leading identity provider for digital advertising, in partnership with Amobee, a leading advertising platform for optimised cross-screen performance, announce that they enabled boutique wine brand Gusbourne to expand its reach by 76% and achieve a conversion rate of [...]

• VlionMobi & GeoEdge Partner to Safeguard Real-Time Ad Quality Control

  3 years ago News

  

  VlionMobi, which empowers global e-commerce and gaming companies to achieve their marketing goals, has announced its partnership with GeoEdge, an ad security verification solution provider. GeoEdge works with the world’s leading media, advertising platforms, ad exchanges, and ad alliances to [...]

• Tenjin Backs GrowthStack's Launch of Self-Service Data Pipeline

  3 years ago News

  

  Growth FullStack, a platform backed by Tenjin and GameAnalytics that powers custom business intelligence for mobile advertisers, announces the launch of its self-service data pipeline for mobile game and app user acquisition (UA) managers.  In an industry that has become increasingly [...]

• The Stack: FTC Sues Data Broker Selling Sensitive Data; Netflix Poaches Snap Execs for Ad Business

  3 years ago News

  

  This week: America's FTC sues a data broker selling sensitive geolocation data, Netflix taps former Snap execs to lead its ad-supported business... Privacy has been central to ad tech this week: in the US, the Federal Trade Commission has taken legal [...]

• VideoWeek’s Vincent Flood on Tencent’s Ad Move, Video Streaming, and Google’s New SDK

  3 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Vincent Flood, founder and editor-in-chief at VideoWeek, joins John Still and Lindsay Rowntree to discuss Tencent bringing ads to their short-form video service, video staying up as WARC revise their ad spend [...]

• Audigent Partners with Epsilon Making its People-Based Audiences Available Through Audigent’s PMPs

  3 years ago News

  

  Audigent -  the leader in curated data and media solutions, and Epsilon, a global advertising and marketing technology company, are partnering to enhance Audigent’s SmartPMP™ offerings with Epsilon’s audience segments across auto, travel, and more. Now, advertisers can take advantage [...]

• Disney Explores New Membership Programme; China Export Rule a Blow to US Chip Makers

  3 years ago News

  

  In today's ExchangeWire news digest: Disney contemplates a new membership programme akin to Amazon Prime; US chipmakers see shares dip as lawmakers restrict exports to China; and Shopee rescinds numerous job offers at its Singapore head office.   Disney contemplates membership programme Entertainment [...]