Latest Stories

• "Programmatic Will Be the Way All Media is Traded"

  7 years ago News

  

  While programmatic trading has become the dominant form of advertising in display environments, its uptake across other platforms has been less prolific. However, with programmatic techniques being used increasingly for premium media, and its developing effectiveness in other channels, this [...]

• Cookieless Targeting: Not Shooting Blind, but Shooting Smart

  7 years ago News

  

  In this exclusive article for ExchangeWire, Peter Mason (pictured below), co-founder of Illuma Technology, argues that change is long overdue for ad tech and that it shouldn’t necessarily be something to fear; cookie-less targeting can be the next evolution. Ad tech [...]

• MediaMonks Merges with IMA; Bauer Instream Relaunches

  7 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: MediaMonks merges with IMA; Bauer Instream relaunches; Triton Digital receives IAB Tech Lab Podcast Measurement Seal of Compliance; [...]

• Viber's Cristina Constandache on Netflix and Facebook

  7 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Rachel Smith & Lindsay Rowntree are joined by Cristina Constandache, CRO, Viber, to discuss the latest news in ad tech and martech. On this week's episode: - Competition to Netflix is hotting up, [...]

• 10 Wild Predictions for Europe's Big Ad Tech Week

  7 years ago News

  

  We are just three weeks away from Europe’s ad tech week. Our ten-year anniversary of ATS London kicks off the week on 9 September. As ever, we have a serious selection of big name Madtech speakers, including Sir Martin Sorrell, Insider [...]

• Categorising Cookies for Transparency: Q&A with The AOP & The Media Trust

  7 years ago News

  

  The programmatic industry, and the use of cookies, has for many years been a systemically opaque business, which has led to concern for publishers as their sites are populated by a range of unknown cookies. To that end, earlier this [...]

• Sixty-Two Percent of Consumers Report Better Online Ad Experience; 4C Launches Source-of-Truth Attribution

  7 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: 62 percent of consumers report a better experience with online ads than a year ago; 4C launches [...]

• The Potential of Performance Marketing: Q&A with Ken Leren, Marketing Town

  7 years ago News

  

  Writing exclusively for ExchangeWire, Ken Leren, founder at Marketing Town discusses the misconceptions that surround performance marketing, the advantages of spending through these channels, and how emerging technologies will build upon the sector's successes. What are the main benefits of performance [...]

• How Marketers Can Benefit From the Digital Out-of-Home Revolution

  7 years ago News

  

  In this article for ExchangeWire, Hannah Thompson, programmatic account director at Tug, espouses the virtues of DOOH, how marketers can remain on the correct side of regulations, and how ads should be correctly contextualised. No more dirty old billboards plastered with [...]

• The Ozone Project Partners with ADmantX; Broadsign partners with Place Exchange

  7 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: The Ozone Project selects ADmantX to power the contextual classification of its content; Twilio SendGrid adds advertising channels [...]