Latest Stories

• Adform & PwC Study Shows Marketers can Achieve Value Today with First-Party IDs

  3 years ago News

  Adform, the only global, independent, and fully integrated advertising platform built for modern marketing has unveiled an independent report with PwC showing that first-party IDs deliver significant uplift and scale on programmatic ad campaigns run with its ID Fusion solution. With third-party [...]

• ShowHeroes Group Announces Landmark UK Partnership with Skyrise

  3 years ago News

  

  ShowHeroes Group, a global leader in digital video content, tech, and advertising solutions, has announced a unique UK partnership with leading mobile data intelligence company, Skyrise. Skyrise helps advertisers, agencies, and media owners to make more informed media choices by providing [...]

• Meta Braces for First Revenue Drop in a Decade; Shopify Slashes Workforce by 10%

  3 years ago News

  

  In today's ExchangeWire news digest: Meta investors prepare for a drop in revenue as the company revamps its platforms to compete with TikTok; Shopify prepares to cut its workforce by about 10%; and contextual advertising company Seedtag amasses €250m (£211m) [...]

• MGID & G/O Media Announce Exclusive Multi-Year Partnership

  3 years ago News

  

  MGID, a global advertising platform, has today (July 27th, 2022) announced an exclusive multi-year agreement with premium digital publishing powerhouse G/O Media. The partnership will see considerable value-creation, leveraging MGID’s multi-format premium demand, brand-safety solutions, and award-winning technology. This landmark deal [...]

• Picnic Continues to Scale-up with Appointment of Chair, Karen Bach

  3 years ago News

  

  Experienced tech professional, Karen Bach, has joined leading social display ad tech company, Picnic, as chair. Bach will give strategic direction to the company as it continues to expand its suite of social display ad formats delivered on user-first mobile [...]

• Seedtag Raises Over €250M From Advent International

  3 years ago News

  

  Seedtag, the leader in contextual advertising in EMEA and LATAM, has announced that it has raised over €250m (£211m) in funding from private equity investor Advent International. The company intends to use the funds to further scale its Contextual AI technology, [...]

• Matthew Rouse Joins Octave Audio as Podcast Lead

  3 years ago News

  

  Digital audio company Octave Audio today ( July 26th, 2022) announces the appointment of Matthew Rouse as podcast lead. Rouse will spearhead the development of Octave Podcasts, an offering designed to give brands simple, targeted access to aggregated podcast audiences [...]

• Lumen’s Latest Report Shows Astonishing Levels of Attention Achieved by In-Game Advertising

  3 years ago News

  

  Lumen Research, a pioneering attention measurement agency, has teamed up with Digital Turbine, the end-to-end mobile growth and monetisation platform delivering video ads to billions of users through partnerships with leading app publishers, to examine in-game mobile ads performance and [...]

• Alibaba Shuts Down Online Retail Platform Tmall; Tremor International to Buy Amobee for $239m

  3 years ago News

  

  In today's ExchangeWire news digest: Chinese ecommerce giant Alibaba to shut down online platform Tmall; Tremor International purchases Amobee for USD$239m (£198.7m); and Amazon advances into the healthcare sector by purchasing One Medical.    Alibaba to close Hong Kong’s Tmall Ecommerce behemoth Alibaba [...]

• The Wires Awards 2022: what makes a great campaign?

  3 years ago News

  

  ExchangeWire’s prestigious Wires awards are back for 2022, and the 29th July entry deadline is almost upon us. Our stellar panel of judges are ready and waiting to take a look at the best work the industry has to offer. We're [...]