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Crimtan Welcomes Samantha Thornton as Manchester-Based New Business Director
Global programmatic experts Crimtan are delighted to welcome Samantha Thornton as their Manchester-based new business director. Samantha started her advertising career fresh out of university as part of the GroupM graduate programme. Over the last decade she’s been lucky enough to [...]
PubMatic And Semasio Expand Partnership And Deliver Increased Reach For Omnicom Media Group
Today (20 October), PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, and Semasio, a pioneer in Unified Targeting which seamlessly combines audience and contextual targeting on the buy- and the sell-side, announced an expanded partnership that enables [...]
Adsquare and Skyrise Intelligence to Offer Advanced Spatial Targeting, Powered by Mobile Network Data
Today (20 October) Adsquare and Skyrise Intelligence announce their data partnership in the UK, enabling businesses to leverage mobile phone data for more effective geo-contextual mobile and out-of-home campaigns. Skyrise Intelligence provides sustainable audience targeting solutions informed by mobile network data. [...]
TVP Talks: Deep Dive into Connected TV Ad Measurement
TheViewPoint continues its series of educational webinars, TVP Talks, aimed at helping publishers and advertisers maximise the benefits of CTV advertising. The webinar’s third session, Deep Dive into Connected TV Ad Measurement, explores processes critical to running and administering successful CTV [...]
A Holiday Season of Post Lockdown Revenge Shopping is Here
According to new research from Channel Factory, 53% of consumers said that coronavrius will not impact their purchase decisions - compared to the 65% of consumers who said that coronavirus would impact their purchase decisions in 2020. Shoppers are eager to [...]
Pixalate Hires Former IAB Tech Lab Amit Shetty as VP of Product Management
Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today (19 October) announced it has hired Amit Shetty as VP of product management - Ad Fraud Platform. Shetty will oversee Pixalate’s Ad Fraud [...]
Broadsign and DOOHX Launch Programmatic DOOH Advertising Certification Program
Building on its Programmatic University (Programmatic U) education initiative, digital-out-of-home (DOOH) marketing technology developer Broadsign has joined forces with DOOHX, an online learning platform dedicated to DOOH education, to launch a new programmatic DOOH training and certification program for advertisers, [...]
Experiential Partnerships in Esports; Q&A with Nicole Du Cane, Wisdom
Following the announcement of their partnership with Mall of America to create an esports hub, ExchangeWire speaks to Nicole Du Clare, VP of sales and partnerships at Wisdom Gaming to discuss how esports experiential partnerships and sponsorship activations can help [...]
Microsoft to Shut Down LinkedIn in China; Scopely Acquire GSN Games
In today’s ExchangeWire news digest: Microsoft are shutting down their localised version of LinkedIn in China; Scopely have acquired GSN Games from Sony Pictures Entertainment; and Kargo have acquired StitcherAds in a deal worth USD$64m (£46.3m). Microsoft are sunsetting localised LinkedIn [...]
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