PressBox News
Criteo Spearheads Post-Cookie Innovation with the Launch of Contextual Targeting Connected to First-Party Commerce Data
Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced a first-of-its-kind product that connects first-party commerce data with real-time contextual signals, paving the way for marketers to continue to drive and [...]
eBay Classifieds Group UK Partner with LiveRamp to Power People-Based Advertising
eBay Classifieds Group UK, which encompasses classified ads platform, Gumtree, and motoring platform, Motors.co.uk, has today announced a partnership with data connectivity platform LiveRamp® (NYSE: RAMP) to utilise its Authenticated Traffic Solution (ATS) to help improve its data-driven marketing capabilities [...]
Ad Platform Unruly Partners with Thece in Global Esports and Gaming Deal
Leading ad platform Unruly today announced a global gaming and esports partnership with The Consumer Engagement Co (Thece), a premier, global second-screen mobile engagement ad platform. As part of the partnership, Unruly’s advertisers will be able to access more than a billion livestream billboard ad impressions per week through one of the [...]
VIOOH and Atedra Announce Partnership to Supply Digital Out-of-Home Advertising in the US
Atedra, a leading global provider of digital out-of-home (DOOH) advertising solutions, today announced its partnership with VIOOH, a leading global digital OOH marketplace. This partnership gives agencies and advertisers access to inventory on the VIOOH marketplace, including US inventory from JCDecaux [...]
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