PressBox News

• Carbon Partners with Xandr to Enable Publishers to Deliver Machine-Driven Audiences into Major DSPs for Higher Programmatic Yields

  4 years ago News

  

  Carbon, the first-of-its-kind revenue management platform, has announced a new strategic alliance with Xandr, AT&T’s advanced advertising company, to leverage Xandr Curate for improved audience deliverability and monetisation. Carbon combines automated categorisation and a scored data taxonomy with real-time revenue [...]

• Paul Cranwell, Former Managing Director of UK’s Audio Agency Radio Works, Joins AdTonos to Accelerate the Global Growth of the Company

  4 years ago News

  

  AdTonos, run by Radio Net Media which successfully monetises podcasts, audiobooks, music and radio streams of over 200 recognised publishers across the UK, EU, LATAM and the US, has appointed Paul Cranwell as senior VP of strategic partnership to support [...]

• Verve Group Acquires Match2One

  4 years ago News

  

  Media and Games Invest subsidiary Verve Group, a privacy-first omni-channel ad platform, announced the acquisition of Match2One — an easy to use, self-service platform for customer acquisition — bringing new capabilities to Verve Group’s performance marketing solutions.   Founded in 2015 and [...]

• Ogury Appoints Blandine Kouyaté as Chief People Officer

  4 years ago News

  Ogury, a global technology leader in mobile brand advertising, is happy to announce the appointment of Blandine Kouyaté as chief people officer. In her role, Blandine will be responsible for bringing the voice of Ogury’s people to the table and [...]

• Cookieless Targeting and Measurement Expands in Japan and South Korea

  4 years ago News

  

  As part of Digiseg’s goal to help advertisers and publishers get to the cookieless future faster, it has launched cookie and ID free audiences in Japan and South Korea.    With these two countries, Digiseg’s cookieless audience data is now available in six APAC countries: Hong Kong, Singapore, [...]

• Amobee Partners with ID5 to Pioneer an EMEA Cross-Device Graph Solution for the Post-Cookie World

  4 years ago News

  

  Amobee, a global leader in advertising technology that unifies audiences across TV, digital and social, and ID5, the market-leading identity solution provider, announce an industry-first cross-device graph, which will support Amobee’s identity capabilities in the EMEA region. Amobee’s agnostic approach to identity [...]

• Global Attention Platform Amplified Intelligence Raises AUD$3m In Oversubscribed Post-Seed Funding Round Led By TEN13

  4 years ago News

  

  Global attention measurement platform Amplified Intelligence today (30 September) announced it has closed a post-seed funding round of AUD$3m (£1.6m). The round is led by TEN13 - a market-leading investment syndicate co-founded by Aussie tech entrepreneur and Shark (‘Shark Tank’) Steve [...]

• Hawk Expands its Omni-Channel Capabilities with Anzu’s In-Game Advertising Platform

  4 years ago News

  

  Hawk Platform (formerly TabMo), the creator of cross-channel demand side platform (DSP) Hawk, has today (30 September) announced a global partnership with Anzu, the world’s most advanced in-game advertising platform. The deal enables advertisers using the Hawk DSP to run their [...]

• Myntelligence Becomes MINT, the New Brand that Creates Real Value from Digital Business, Making the World of ADV Sustainable and Accessible to All

  4 years ago News

  In the digital era, companies are increasingly looking for sustainable business models. In the digital world, sustainability means participating in creating a digital society on a human scale. MINT, thanks to its Artificial Intelligence algorithms and its ability to automate the [...]

• DoubleVerify Partners with TikTok to Measure Viewability and Invalid Traffic

  4 years ago News

  

   DoubleVerify (DV), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, announced a partnership with TikTok to measure ad viewability, fraud, and in-geo impressions. Through TikTok’s Open Measurement SDK, DV provides brands full transparency into the quality [...]