PressBox News

• Novatiq Announce Prebid Integration

  4 years ago News

  

  Novatiq, the only privacy-first identity solution to leverage first-party telco operator intelligence, has today announced its successful integration into the Prebid.org ecosystem.  Prebid has established itself as the most popular header bidding solution on the market. By integrating Novatiq’s patented Fusion platform [...]

• Criteo Acquires Mabaya, Expanding its Retail Media Solutions for Online Marketplaces

  4 years ago News

  Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced it has acquired Mabaya, a leading retail media technology company that powers sponsored products and retail media monetisation for major ecommerce marketplaces [...]

• Verve Group and GeoEdge Partner to Secure a Clean Advertising Ecosystem

  4 years ago News

  

  Verve Group, a privacy-first omnichannel ad platform, and GeoEdge, a global ad security provider, today announced their partnership to expand ad quality protection and provide publishers with an advanced machine learning solution to combat malicious advertising. The use of digital advertising [...]

• Adapting to a Cookieless Future Like Learning “a TikTok dance” Says Top Industry Executive – Quantcast’s Cookie Conundrum Summit

  4 years ago News

  

  Speaking during the Cookie Conundrum: A Recipe for Success virtual event hosted by theCube and sponsored by Quantcast, Xaxis MD Xiao Lin said: “If the cookieless future was a Tik Tok dance, we’d be dancing right now and at least [...]

• As Travel Resumes, DoubleVerify Spotlights the State of Media Quality for Global Travel and Hospitality Brands

  4 years ago News

  

  DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, has released an industry report uncovering the state of media quality in the travel and hospitality sector, and measures advertisers can take to ensure their digital investments [...]

• Admixer Releases White-Label RTB Stack for Programmatic Ads Trading

  4 years ago News

  

  Admixer, an independent provider of advertising technologies and services, has introduced an RTB Stack, a multipurpose programmatic platform to create and manage your own white-label SSP or ad exchange. Admixer’s twelve years of developing SaaS ad tech products and creating its [...]

• MGID Introduces Contextual Intelligence for Native Advertising: A Privacy-First Targeting Solution for the Post-Cookie Era

  4 years ago News

  

  MGID, the global pioneer in native advertising, announced today the official release of its Contextual Intelligence solution. The product allows advertisers to effectively deliver ads across MGID’s portfolio of thousands of publishers in the most relevant and appropriate environment, with [...]

• TheViewPoint Premiers a CTV Webinar Series

  4 years ago News

  

  TheViewPoint is launching a new webinar series TVP Talks where CTV publishers and ad tech experts will share their expertise in inventory monetisation, present successful cases of demand optimisation, and discuss the key problems faced by CTV/OTT publishers and advertisers.   The [...]

• Xandr and HUMAN (Formerly White Ops) Expand Protection Against Sophisticated Bot Attacks and Fraud

  4 years ago News

  

  Xandr, AT&T’s advanced advertising company, and HUMAN, a cybersecurity company best known for collectively protecting enterprises from bot attacks, today announced an expansion to HUMAN’s existing pre-bid bot protection within the Xandr platform. This partnership will provide an additional layer of [...]

• Independent Study Shows LiveRamp’s Authenticated Traffic Solution Drives More Than 340% Return on Investment for Marketers

  4 years ago News

  

  Global Adoption of ATS Cements its Position as Leading Post-Cookie Solution in Ecosystem, Surpassing 400 Publishers and 70 Platforms. LiveRamp® (NYSE: RAMP) the leading data connectivity platform, today announced its Authenticated Traffic Solution (ATS) has been adopted by hundreds of publishers, [...]