PressBox News

• IAS Extends its Leadership in Brand Safety and Ad Fraud Protection with TAG Recertification

  4 years ago News

  

  Integral Ad Science (IAS), a global leader in digital ad verification, today announced that the company has achieved global recertification from the Trustworthy Accountability Group (TAG) for 2021. IAS successfully earned all three of TAG’s certification seals that apply to [...]

• DIDOMI Launches a TCF-Compliant Consent Management Solution for Connected TV

  4 years ago News

  

  Didomi is today announcing the expansion of its compliance solution to collect consent for connected TV (CTV), including over-the-top (OTT) and smart TV. The solution, which will allow publishers to fully comply with privacy regulation, is the first European CTV [...]

• Beemray Uses Xandr Curate to Deliver Advertisers Real-Time Brand Safe Contextual Targeting Data Across Xandr Traffic

  4 years ago News

  

  Xandr, AT&T’s advanced advertising company and Beemray, the future forward data platform that delivers the competitive edge with Signals and AI, has today announced the next evolution of their partnership. Beemray will be using Xandr’s latest addition to its platform [...]

• Primis Partners With USA Today For Content Syndication

  4 years ago News

  

  Video discovery platform Primis (a part of Universal McCann and Interpublic Group) has launched a partnership with USA Today (flagship publication of its owner, Gannett) to distribute its content across the Primis network. This partnership will allow Primis to add a [...]

• Hivestack Demonstrates Full Transparency in Data and Financial Controls for its Ad Server and SSP Platform Through SOC 1 and 2 Certifications

  4 years ago News

  

  Hivestack, the global ad tech leader in programmatic digital out-of-home (DOOH) advertising, today announced it has achieved Service Organisation Control (SOC) 1 and 2 Type 1 compliance certifications for its Ad Server and Supply Side Platform (SSP). Hivestack is a full [...]

• New Channel Factory Survey Finds That 69% of Consumers Prefer to Buy from Brands Committed to Socially Conscious Causes

  4 years ago News

  

  A majority of consumers are highly influenced by a brand’s purpose and impacts consumers’ buying decisions and feelings about products, according to a study released by Channel Factory, the global brand suitability and ad performance platform for YouTube. The company [...]

• Seedtag Appoints Three New Members to Strengthen its Leadership Team

  4 years ago News

  

  Seedtag, the leader in Contextual AI in Europe and Latam, has announced the appointment of three new members to its leadership team, following a landmark year which saw it reach record sales revenues and where the company made two key [...]

• Taboola Launches Taboola High Impact, a New Brand Awareness Solution for Agencies and Brand Advertisers

  4 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced the launch of Taboola High Impact, a new advertising solution developed for brand marketers and agencies to help drive brand [...]

• VDX.tv is TAG Certified Against Fraud for 2021

  4 years ago News

  

  VDX.tv, a global advertising technology company transforming the way brands connect with relevant audiences, has been awarded the Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG) for 2021. This seal acknowledges VDX.tv’s compliance with TAG’s Certified Against Fraud [...]

• Adform’s ID Solution Successfully Increases Publisher Revenue

  4 years ago News

  

  Adform, the only global, independent and fully integrated advertising platform built for modern marketing, shares its latest identity successes with global publishers, following the recent privacy announcement from Google.   The introduction of Adform’s ID Solution is generating fantastic results, with early-adopter [...]