PressBox News
Adverty Launches In-Play™ and In-Menu™ Ads in Magic Finger 3D and World Hockey Manager 2021
Leading in-game advertising specialist, Adverty AB (publ), today announces two new games launching in its network, which will include Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance advertising to global audiences. First out is Magic Finger 3D from [...]
75% of Pandemic-Driven Increase in Mobile Gaming Activity Will Persist Indefinitely, According to New IDC and LoopMe Report
LoopMe, the outcomes-based advertising platform, and IDC, the premier global provider of technology market intelligence and advisory services, today announced the results of a global consumer survey that assessed how mobile gaming activity is likely to be affected after the COVID-19 pandemic subsides. The survey [...]
Verizon Media Rolls Out Next-Gen Solutions for the Future of ID-Less Advertising in Southeast Asia
Verizon Media today announced the roll-out of its Next-Gen Audiences and Next-Gen Buying in Southeast Asia, the first two tools from its newly introduced Next-Gen Solutions suite. This first-to-market offering for advertisers and publishers is independent of advertising identifiers for audience creation, buying or [...]
Zeotap launches Google Customer Match Integration to Drive Addressability in a Post-Cookie World
New API integration delivers 79% higher CTR and 67% higher CVR than non-audience traffic[1] Zeotap, the leading Customer Data Platform, has launched a new integration with Google Customer Match, enabling marketers to leverage their first-party data to engage audiences at scale [...]
Inskin Media Makes Strategic Hires as it Furthers its Mission to Maximise Attention and Impact in Digital Campaigns
Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has made two key appointments as it continues its global expansion. Dominic Tillson returns as marketing director, having previously spent eight years at Inskin, building up the business development and [...]
Cavai appoints Andreas Akesson as Commercial Director for Spain, Portugal and Latin America
Cavai, the leading conversational advertising cloud has appointed Andreas Akesson as commercial director for Spain, Portugal and Latin America, to spearhead further growth in these regions. Andreas will work out of Barcelona, having already enjoyed a highly successful partnership with [...]
Channel Factory Expands Female Leadership Bench With Three Key Roles
Channel Factory, the global brand suitability and ad performance platform for YouTube has appointed three key female leaders to oversee product operations, EMEA marketing efforts and business growth. Channel Factory continues to expand its global footprint with a growth mindset [...]
Le Groupe Figaro Chooses 1plusX's Marketing Intelligence Platform to Bolster the Value of its Data
Le Groupe Figaro, the media conglomerate behind Le Figaro, France's largest and most respected national newspaper, has announced today it has chosen leading marketing intelligence platform 1plusX to help with the publisher’s current challenges related to building and monetising its [...]
Xandr Launches New Guide Exploring the Future of Identity
Xandr, AT&T’s advanced advertising company, today released “Shaping the Future of Identity,” an industry guide exploring the approaches for buyers and sellers, as well as market participants, as they evaluate identity solutions in preparation for a future without third-party cookies. As [...]
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