PressBox Articles

• tmwi: Kids in the Driving Seat for MG Marketing Campaign

  5 years ago News

  

  They say never work with children or animals but media agency tmwi has rejected that advice in their work with iconic automotive brand MG. In a bid to raise brand awareness levels and engage prospective family SUV car buyers, the agency [...]

• Pro League Taps GumGum Sports for Key Sponsorship Analytics Partnership

  5 years ago News

  

  GumGum Sports, the leading AI-powered sponsorship analytics platform, has signed a partnership with Pro League, the official organisation representing Belgian professional football clubs. Pro League, and all Jupiler Pro League clubs (the top football competition in Belgium) will now have access to GumGum Sports’ [...]

• IAS and Taboola Partner on Industry-First Brand Safety Solution for Performance Advertisers

  5 years ago News

  

  Integral Ad Science (IAS), the global leader in digital ad verification, has partnered with Taboola, the world's leading discovery platform, to introduce an industry-first pre-bid brand safety technology for performance advertisers. This is the first-ever integration to directly apply pre-bid brand safety [...]

• Verizon Media DSP Leads the Way Giving Advertisers the Ability to Target Towards Suitable Content

  5 years ago News

  

  Integral Ad Science (IAS), the global leader in digital ad verification, today announced that Verizon Media’s DSP now offers both IAS’s contextual targeting and contextual avoidance capabilities across programmatic ad buys. Verizon Media DSP made this function generally available this [...]

• MGID Signs Content Recommendation Contract with RealClear Media Group

  5 years ago News

  

  MGID, the global pioneer in native advertising, today announced its partnership with RealClear Media Group (RCMG), the trusted, go-to source for news that matters. RCMG will implement MGID’s content recommendation solution across its entire portfolio of properties worldwide to provide its readers with [...]

• Adform FLOW Unveiled: Adform’s New Platform for Effortless Modern Marketing

  5 years ago News

  

  Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, today introduced its new product suite: Adform FLOW. Intuitively designed to make it easier for marketers to plan, buy and activate media, Adform FLOW [...]

• Admixer Offers Effective Ad Serving for Mobile Apps

  5 years ago News

  

  Admixer.Network is a comprehensive ad serving and management platform for large publishers, media houses and ad networks. It is an enterprise-level solution for businesses that own multiple media assets or manage a variety of supply providers. From this moment on, [...]

• 51Degrees Partners with Digital Element to Offer Market-Leading Geolocation Technology

  5 years ago News

  

  Digital Element, the global IP geolocation data and services provider, today announced the integration of its GeoMprint location technology with the 51Degrees data pipeline for both existing and new clients. 51Degrees’ platform is used by ad tech companies, brands, publishers, eCommerce, [...]

• MGID Partners with RTB House Enabling Top Retailers to Reach Audiences via Native Placements across the Web

  5 years ago News

  

  MGID, a global pioneer in native advertising, announced today their  partnership with RTB House, a trusted MarTech company offering sophisticated retargeting solutions that drive digital advertising campaigns’ performance. This collaboration will grant RTB House’s advertising partners access to over 850 million [...]

• Allroll Launches Marketing Platform for Roku, Drives 60% More Installs with Same Budgets

  5 years ago News

  

  Allroll, an innovative ad tech company for channel owners on Roku, has announced the launch of its platform, setting a new movement of performance-based advertising on Roku. The core purpose of the platform is to enable content providers of the [...]