Mikko Kotila Discuss the Ad Fraud Ecosystem & What the Industry Can Do to Address the Problem←Back to Index
In this week’s TraderTalkTV, Mikko Kotila – author of the recent WFA report on best practices for brands buying in programmatic – discusses in detail how ad fraud works in the digital ad ecosystem.
In a lengthy episode, Kotila covers a number of key areas:
– How fraudsters can set up sites in a matter of minutes, generating fake traffic through bots
– How easy it is for bots to infect user machines through the ad ecosystem
– The type of bots fraudsters are using
– The non-for-profit anti-fraud site, botlab,io, he is setting up to combat the use of bots in the industry
TraderTalkTV is going deep into the weeds this week on the fraud problem facing the ad industry.