LiveRamp's Christian Carlsson on Solutions to Address a Privacy-First World←Back to Index
In this latest episode of TraderTalk TV, Christian Carlsson, global solutions architect, LiveRamp, discusses the solutions on offer for the industry as it moves in to a privacy-first world.
In this session, Carlsson covers:
– The value of first-party data;
– How brands can leverage consumer data in a privacy-compliant way; and
– How LiveRamp’s own Authenticated Traffic System (ATS) works; and
LiveRamp connects people, devices and data across the physical and digital worlds, enabling more personalised, intimate connections between brands and consumers.
LiveRamp provides a suite of enterprise customer management software, helping organis…
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