In this latest episode of TraderTalk TV, Jovana Obradovic, director of client solutions, EMEA and APAC at Channel Factory, joins ExchangeWire’s Ciaran O’Kane to discuss brand suitability within the user-generated content environment.


In this session, Obradovic and O’Kane consider:

- How to navigate brand safety around company YouTube channels, and whether this is still a challenge for agencies and brands;

- The benefits of Channel Factory’s product, and how their technology can help solve  brand suitability issues;

- The importance of the human element to Channel Factory;

- The significance of determining the individual meanings of keywords in relation to specific audiences; and

- Whether the same technology can be applied to other UGC platforms, such as TikTok.