Quantcast's Allan Tinkler on the Opportunities of Post-Cookie & ID←Back to Index
by TRADERTALKon 24th Feb 2022 in
In this latest episode of TraderTalk TV, Allan Tinkler, head of platform business development, EMEA, Quantcast, joins ExchangeWire’s Ciaran O’Kane to explore open web opportunities in a world post-cookie & ID.
In this session, Tinkler and O’Kane discuss:
- The current issues surrounding targeting and measurement, and what that means for advertising on the open web;
- The potential impact for independent publishing;
- Quantcast’s cookieless solution and how it will deliver the same return on investment for buyers in a privacy-first way; and
- How Quantcast works with third-party ad tech vendors.