In this latest episode of TraderTalk TV, Allan Tinkler, head of platform business development, EMEA, Quantcast, joins ExchangeWire’s Ciaran O’Kane to explore open web opportunities in a world post-cookie & ID.


In this session, Tinkler and O’Kane discuss:

- The current issues surrounding targeting and measurement, and what that means for advertising on the open web;

- The potential impact for independent publishing;

- Quantcast’s cookieless solution and how it will deliver the same return on investment for buyers in a privacy-first way; and

- How Quantcast works with third-party ad tech vendors.