James Avery, Founder and CEO of Kevel, joins ExchangeWire CSO Ciarán O’Kane to discuss innovation and customisation in the retail media space. 

Focusing on the retail media landscape, James expands on:  

  • How Kevel works with their clients and builds their platform around this 
  • Why cookie cutter platforms don’t quite fit the model of retail media
  • The value of first-party data in retail 
  • Why brands’ retail spend is increasing 
  • How Kevel’s retail media open protocol is looking